CMO vs VP Marketing Interview Playbook
The Ultimate Guide to Marketing Leader Interviews
When it’s time to hire senior marketing leadership, knowing who you really need is half the battle.
This guide outlines the distinct responsibilities, interview focus areas, and evaluation tips for both roles—so you can confidently assess candidates and build the right marketing org.
Download our CMO vs VP Marketing Interview Playbook—designed to help ask better questions and hire the right level of leader.
What You’ll Get:
✅ The core differences between the two levels
✅ How to structure interview focus areas
✅ Interview question categories aligned to each role
✅ Who should ask what questions (i.e. CEO, CRO, CPO)
✅ A clear, practical summary to guide your process
Who Are These Playbooks For?
Hiring the wrong level of marketing leader can cost your company time, budget, and momentum. Whether you’re scaling your go-to-market engine or looking for executive brand leadership, this guide helps you structure interviews that uncover the right fit.