CPO vs VP Product Interview Playbook
The Ultimate Guide to Product Leader Interviews
Hiring a senior product leader is a high-stakes decision. This guide outlines the differences between a Chief Product Officer (CPO) and a Vice President of Product—so you can tailor your interview process and confidently choose the right level of leader
What You’ll Get:
✅ The core differences between the two levels
✅ How to structure interview focus areas
✅ Interview question categories aligned to each role
✅ Who should ask what questions (i.e. CEO, CTO, CFO)
✅ A clear, practical summary to guide your process
Who Are These Playbooks For?
Hiring the wrong product leader, at the wrong level, can stall growth, misalign teams, and delay product outcomes. This guide helps Founders and Hiring Managers design interviews that uncover strategic vs. executional strengths, team fit, and leadership style.