Only 50% of companies have product plans

The other half are essentially winging it.

Product Managers are the pinnacle point of execution for a product’s success. If product ownership changes hands too often, every relationship stemming from that role is affected and makes the difference between winning and losing. Which is why it is imperative to get it right the first time.

This eBook is designed to help tech companies understand the value of the Product Management role – and how to bring on high-performing talent.

Download our eBook and learn how to:

  • Invest in a Product Manager for the long-term
  • Uncover their core competencies during the interview process
  • What specific traits are needed for this hybrid role

“Product Managers are usually leaders in their organizations. But they typically don’t have direct line authority over others. That means they earn their authority and lead by influence.”

– Ken Norton

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