Bring People on Board Who Will Fuel Your Company’s Success

Access to a pool of talented candidates, knowledge of salaries and market conditions, and the ability to sell your opportunity to top performers. We bring all of that and more to every search we conduct.

Product Management

What Makes Us Different

We specialize in attracting top-tier sales, marketing, product management, customer success, software design, and technical professionals for B2B software companies. Our unique market position allows us to be truly immersed in the talent ecosystem that drives exponential growth for our client organizations. We create deep, lasting partnerships with our clients and consistently deliver clear ROI.

The best talent in your field isn’t cruising job boards or submitting applications on LinkedIn

—they are delivering exceptional results for their current employers. Our recruiters are skilled at marketing your opportunity and getting the attention of these rockstar candidates.

We are diligent about qualifying candidates before presenting them to you. We aren’t a resume shop or a generalized staffing agency—we won’t flood you with unqualified candidates and then disappear. Instead, you can count on us to be targeted, consultative, and supportive throughout the hiring process. Retained relationships with our clients allow us to focus the resources required to scour the market, attract the very best, and consult with you through the interview, offer, negotiation, and acceptance.

Is Your Organization Growing?

Book a brief consult with our team to talk about the talent you need.

Our Recruiting Process 

Before We Start

Before We Start

We’re selective about the types of roles we work on, and the types of clients we partner with. We specialize in helping early-stage, high-growth technology companies build their teams, with a focus on roles in Product, Sales, and Marketing. Our niche focus allows us to provide maximum value to our clients.

We take the time to understand your business and your needs up front, and will offer insight into the current state of the market for the kind of talent you need. 

Kicking Off Your Recruiting Project

Kicking Off your Recruiting Project

We start with a deep dive into your requirements for the role. You’ll chat with the lead recruiter on your project so that they fully understand the profile of your ideal candidate, including their level of experience, the results they’ve achieved in previous roles, and the salary range you’re targeting.

Your dedicated recruiter will craft a compelling message about the opportunity, and then hit the market. On average, they will reach out to over 100 candidates per role. While we do post ads on our website and on LinkedIn, more than 90% of our prospective candidate pool comes from proactive outreach to passive candidates—the rockstars who are achieving exceptional results for their current employers.

The candidates we hear back from go through a pre-qualification process, which answers the following questions: How well does their experience align with the requirements for your role? Are they really open to new opportunities, or are they just looking to network and learn more about the market? Are there any factors in play that would prohibit them from interviewing and accepting a position with you?

From there, we invite the pre-qualified candidates to share their resume, and do an in-depth qualification interview with the senior recruiter on your role. The recruiter will eliminate anyone who doesn’t fit within the defined candidate profile. They then write up a brief list of bullet points that highlight what the candidate has achieved, and why we feel that they are worth your time. 

Support Throughout

Support Throughout

We help to facilitate scheduling interviews, and offer feedback throughout the process. When you’re ready to extend an offer to the candidate you’re excited to bring on board, we work with you and the candidate to facilitate negotiating the offer.

Once the offer is accepted, we coach your new employee on handling the resignation process, as well as prep them for the best way to handle a counter offer, so that they’re ready and excited for their first day working with you.

Each project is customized to meet your needs, and you may see more/fewer candidates as a result. Our goal is always to help you overcome your recruiting challenges, screen out candidates who don’t fit your profile, and bring the calibre of talent you need on board. We’ll be in close contact throughout the process, so that you always know what to expect, and when you can expect it.

By the Numbers/Timeline





Reduce Your Time and Resources Spent on Hiring

You want to build a top-performing team but lack the time and resources to do it right. You can spend hours and hours interviewing candidates and still come up short. Let us take on the time-consuming tasks for you and we’ll present an average of 7 top-tier candidates, which means less of your time is spent in interviews.

Technology Industry and Recruiting Expertise

We spend 250+ hours each week connected to our niche, have published 100+ thought-leadership resources, and fostered a loyal client-base that routinely retains our recruiting services.

Find The Superstars to take tech company to the top

Martyn and his firm are awesome at hiring salespeople and sales leaders. He pretty much staffed up our entire sales team at Eloqua.

We benchmarked him against the best, even local recruiting firms and we found that Martyn could bring on better people, with less yield loss, from Toronto.

Mark Organ
CEO, Influitive

You can spend weeks, even months, in search of the right candidate. Or you can work with someone that knows where to look and save yourself the headache. I gave Martyn Bassett a job description and watched him repeatedly deliver on that from within the sales talent pool.

Keith Nealon
CEO, Vyze

Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

We drew up a very specific wishlist for our Business Development Executive – which included experience in managed and professional services, consistent over-performance and experience as a consultant – before we retained Martyn. We had no guarantee that candidate was on the market but Martyn’s team produced several that ticked all the boxes and one that exceeded our expectations.

Steven Graham
Managing Director, Computer Aid

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

Having gone through interviews and job negotiations many times on my own before, I have to say that being presented by a recruiter this time made the process so much smoother. I’m sure that myself and my employer are both happier with the outcome as a result of working with Martyn Bassett Associates through the process.

Eric Bradnam
Solutions Architect – Channel Sales, Dundas Data Visualization

Martyn’s ability to bring talent to you is a benefit in and of itself, but what truly impressed me is his understanding of what you need and what you don’t need and having the conversation about it.

I looked at Martyn as more than the guy bringing talent to me – I looked to him for advice throughout the process.

Jamie Schneiderman
CEO, Clearfit

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

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