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Product Marketing Manager

Martyn Bassett Inc
Location
Toronto
Category

Description

Company

Our client is a Canadian-based B2B SaaS organization and a leader in enterprise solutions for non-profit industries (i.e. hospitals, universities and charities) across North America. Their product helps non-profits fundraise with confidence by providing a user-friendly, data-rich platform that helps determine if fundraisers, prospect researchers, and nonprofit development professionals are asking the right person for the right amount at the right time.


Mission

Reporting directly to the VP of Marketing, you will be responsible for supporting and executing our client's product marketing strategy. You will work collaboratively with the Director of Product Management and the overall product team to support product roadmap and refine how our client's current product marketing strategies are executed.

It is your mission to drive GTM strategies that will achieve high scalability and growth across North America. Gathering, analyzing and monitoring competitive intelligence that helps inform product development, sales and marketing strategies will be an integral part of your role. As well as developing and enhancing sales enablement approaches.

You will become the voice of the product externally, linking the product vision with the frontline teams.


Experience & Expertise

  • You are employed as a Product Marketer for a B2B SaaS vendor.
  • You have released software that is in use with SMB or enterprise clients which adds value to a business user persona.
  • You have a desire to work on product experience that has a missional or purpose-driven objective.
  • You are organized and results-driven with strong project management skills.
  • You're a leader and a team player that can work effectively in cross-functional teams.
  • You are passionate about learning and have the ability to evaluate and modify approaches based on your learnings.
  • You must be willing and able to travel to trade shows throughout North America.
  • Cherry on top: you have marketed software that is used by not for profits.

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