Our client is a Canadian-based B2B SaaS organization and a leader in enterprise solutions for non-profit industries (i.e. hospitals, universities and charities) across North America. Their product helps non-profits fundraise with confidence by providing a user-friendly, data-rich platform that helps determine if fundraisers, prospect researchers, and nonprofit development professionals are asking the right person for the right amount at the right time.
Reporting directly to the VP of Marketing, you will be responsible for supporting and executing our client's product marketing strategy. You will work collaboratively with the Director of Product Management and the overall product team to support product roadmap and refine how our client's current product marketing strategies are executed.
It is your mission to drive GTM strategies that will achieve high scalability and growth across North America. Gathering, analyzing and monitoring competitive intelligence that helps inform product development, sales and marketing strategies will be an integral part of your role. As well as developing and enhancing sales enablement approaches.
You will become the voice of the product externally, linking the product vision with the frontline teams.