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Demand Generation Marketer

Martyn Bassett Inc



Our client is a Canadian-based B2B SaaS organization and a leader in enterprise solutions for non-profit industries (i.e. hospitals, universities and charities) across North America. Their product helps non-profits fundraise with confidence by providing a user-friendly, data-rich platform that helps determine if fundraisers, prospect researchers, and nonprofit development professionals are asking the right person for the right amount at the right time.


You will pioneer this role as the company's LEAD Demand Generation Marketer.

Reporting to the VP of Marketing, you will be responsible for ideating and creating campaigns that drive top of funnel leads for the sales organization. You will also be running campaigns across all channels - email marketing, ABM, content marketing, social etc. within North America.

You will collaborate and partner with two in-house content marketers to build customer-centric marketing initiatives that generate interest and opportunities for the sales team. You will also be responsible for managing the partnership with a social media agency.

Experience & Expertise

  • You are an experienced campaign marketer for a B2B SaaS company

  • You have the ability to work independently as well as thrive across diverse teams in a fast-paced environment

  • You must have experience with HubSpot, SalesForce, WordPress and Google Analytics

  • You are socially adept and can manage multiple stakeholders (both internal and external) to successfully deliver on programs and campaigns

  • You have experience working in a virtual environment and have an in-home office space

  • You are able to showcase how your previous campaigns and programs successfully drove growth; must provide key metrics and numbers