About Us

We specialize in sourcing and recruiting the best talent in the world for emerging North American software and technology companies. We find the game changers in Product Management, Sales, Marketing, Customer Success & Engineering who can transform organizations, build teams, scale products and grow revenue.

Founded in 2001, our firm is a reflection of founder Martyn Bassett’s 30+ years of recruitment experience, dedication to client service, and unparalleled ability to identify high-quality talent.

Our clients are responsible for some of the most highly anticipated, innovative, and celebrated technologies. We've partnered with Shopify, Achievers, Calix, Vidyard, and PowerHub just to name a few.

Our Mission

Our mission is to help software and technology companies scale from startup and early-stage to profitable enterprises by sourcing the leadership talent they need to build the strategic teams that drive growth.

We carry out this mission day-in and day-out by:

  • Actively connecting with the game changers and thought leaders in the North American tech scene
  • Staying on the pulse of technology, salary structures and market conditions
  • Building trusting, consultative relationships through high-touch recruitment services

Our clients’ goals and visions fuel our ability to help them build for tomorrow.

Is Your Organization Growing?

Book a brief consult with our team to talk about the talent you need.

Meet The Team


Martyn Bassett

CEO & Founder

Martyn is a 30-year veteran of the recruitment business, with connections to some of Canada’s most successful entrepreneurs. Martyn takes pride in being a thought leader and trusted advisor to the Toronto software community, and regularly consults with investing partners on their portfolio clients.

Martyn’s extensive experience helping companies build teams that drive revenue shapes everything that the firm does—with a strong focus on acting as a consultative partner for all clients and candidates. Martyn Bassett Associates focuses on helping early stage companies find, attract, and hire the top talent in sales, marketing, product, IT, analytics, and engineering/development.

Akshita Mutreja

Akshita Mutreja


Akshita is a talent acquisition professional that is driven by finding great talent in highly competitive landscapes. Her curiosity, coupled with her ability to build relationships while maintaining a professional demeanour, helps us attract top talent. 

Her current focus is helping connect top talent with high-growth tech companies across North America. Akshita primarily focuses on sales and product searches for both leadership and individual contributor roles. She has proven to be a great asset to the team.


Andrew Shaw

Head of Executive Search

Andrew is an executive search consultant who helps early stage tech companies smash their growth goals by strategically hiring key talent. He brings over 20 years of experience in consulting on leadership development, talent management, and customer success—making him an excellent partner to our growing clients.

Andrew loves spending his days tackling tough business challenges with incredibly smart people. He builds high-value relationships with Founders, Co-Founders, and CEOs, and helps to place top talent in the key areas that will drive their business growth forward.


Bibiana Pulido


Bibiana is an experienced researcher recruiter, office administrator, and operations professional. She thrives in environments where she is able to wear many hats, take on new tasks and responsibilities, and support a busy team. Bibiana is a detail-oriented professional with a passion for continuous learning and development.


Devin Griffin

Account Manager

Devin's passion for connecting people has helped him develop a knack for building relationships across various industries, enabling him to have a broad perspective and match high-growth companies with the right talent.

His understanding of the tech industry, along with his relentless curiosity and love for learning, allows him to provide the value that clients deserve. He leverages these skills to ensure the best fit for both clients and candidates.


Dilsher Singh

Recruitment Manager

Dilsher brings 3+ years of recruitment experience to the table, having cut his teeth in manufacturing covering everything from skilled trades and middle management to C-level roles. His academic background in business and economics helps him break down complex searches into more manageable parts, identifying aspects key to successful recruitment. Now, he is focused on attracting the top product talent for the software community. His only weakness is chocolate.


Erin Cassel

Business Development Representative

Erin has a management background, boasting over a decade of experience in fostering team growth and driving revenue. She brings a wealth of talent acquisition expertise from her previous role in the retail sector, where she consistently demonstrated an exceptional knack for identifying candidates who not only met qualifications but also aligned with organizational objectives. Her relentless curiosity drives her to consistently seek fresh insights, making her an ideal partner for CEOs and Founders looking to build high-performing teams.


Heidi Ram

Head of Product Practice

Heidi has been recruiting with Martyn Bassett Associates for 20 years. She has been instrumental in shaping the evolution of the business while leading mission-critical searches on behalf of some of the firm’s most valued clients.

Heidi leads the Product Practice which was formally launched in 2016 and has grown to become the firm’s largest practice, representing CPO, VP, and Head of Product searches across North America. 

Heidi is a thought leader in the area of product management recruiting. Heidi serves on the Board of the Toronto Product Management Association (TPMA) and has been a speaker at Women in Product, ProductTO, TPMA, Product AMA, Product Faculty and numerous product industry podcasts.

To book Heidi as a speaker for your product event, please contact info@mbassett.com.

Kateryna Davydiants

Sales & Marketing Operations Analyst

Kateryna is a goal-oriented Business Development professional with more than 2 years of experience within the recruitment industry. She focuses on generating and qualifying leads, assisting the company in its growth efforts.

The ability to grow and master her skills is what drives her, so she's always eager to take on new challenges. She also enjoys cooking and reading in her spare time.


Laura Laguado

Office Administrator

Laura is an experienced Office Administrator who is excellent at multi-tasking and time management. Having worked in a dynamic and fast-paced environment over the last couple years, Laura is an expert at wearing many hats and balancing a variety of responsibilities.

She facilitates communication between our clients and candidates very well. With her strong organizational and communication skills, she has been a great support to the team and has played a key role in ensuring the office runs smoothly. Another interesting fact about Laura is that she speaks three languages.


Lauren Durfy

Director of Marketing

Lauren is a digital marketing expert focused primarily on demand generation and branding. She joins Martyn Bassett Associates with over 12 years of marketing experience - most of which was spent helping grow and scale marketing programs for B2B SaaS startups.


Neha Goel

Head of Operations

Neha is passionate about streamlining processes and building teams that will enable organizations to sustainably grow. She sees her role as the Head of Operations as equivalent to being the skeletal system of a body that gives it structure, protection, and support. Successfully managing and establishing strong operations for organizations is something she prides herself on.

Outgoing, ambitious, reliable and creative, Neha feels great joy in being the face of the organizations she’s been a part of. With Martyn Bassett Associates, her vision is to build a strong foundation that promotes long-term success and growth.


Pauline Seneres

Marketing Specialist

Pauline is a marketing professional who loves engaging with people. She manages the company’s social media platforms and creates tailored content that is consistent with our brand. The company's branding initiatives are strengthened by her work on social.

With her fresh ideas and willingness to learn, she’s been able to connect with our audience on social media despite being new to the recruitment industry.


Priya Golani

Executive Recruiter

Priya’s research and project management expertise helps our team of recruiters in their efforts to present the very best talent to our clients. She spends her days researching the most qualified candidates for each of our bespoke searches, identifying how their expertise fits with each role, and guiding them through recruitment process. She has over 6 years of experience working with recruiters and consultants, with a background in talent acquisition, project management, and HR operations. Priya moved to Canada from India in late 2018, and spends her free time travelling and volunteering for non-profit organizations focused on health care and community development.


Trevor Henderson

Senior Account Manager

With over 7 years of experience in the recruitment industry, Trevor excels in building strong relationships with both clients and candidates, ensuring that successful placements drive mutual growth and success.

His sales journey began 15 years ago selling a wide range of products from solar panels to energy drinks. He later transitioned into headhunting and matching top sales professionals for his clients. Trevor's strategic mindset, exceptional communication skills, and dedication to delivering top-notch service will benefit our clients and candidates alike.


Tyler Pelley

Executive Recruiter

Prior to joining Martyn Bassett Associates, Tyler led the recruitment efforts for Viral Nation, Canada's largest and fastest-growing influencer marketing firm, where he was instrumental in crafting the company's talent acquisition strategy and helping grow the company from a startup to over 250 employees worldwide.

Tyler also has an entrepreneurial spirit similar to many of our candidates and clients, having been an independent consultant advising tech startups and marketing agencies on their recruitment plans and talent acquisition strategies.

His current focus is helping high-growth technology companies across North America find and place top talent. Tyler primarily recruits for product marketing, product design, and creative roles but occasionally works on C-Suite level positions on hard-to-fill mandates as well.

Join the Team. We're Recruiting Recruiters.

Find The Superstars to take tech company to the top

When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost

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