About Us

We’re Toronto’s premier recruiting firm for sales, marketing,  product management, IT, and analytics roles in the technology industry.

Founded in 2001, our firm is a reflection of founder Martyn Bassett’s 30+ years of recruitment experience, dedication to client service and unparalleled ability to identify high quality talent.

We build deep and lasting relationships with elite talent, cultivate top-performing teams and make senior, strategic placements for partners of all sizes within the software and technology sector. 

Our Mission

Our mission is to help move software and technology companies from startup and early-stage to profitable enterprises by delivering higher ROI and better candidates than general recruiting firms.

We carry out this mission day-in and day-out by:

  • Actively connecting with top tier candidates
  • Staying on the pulse of technology, salary structures and market conditions
  • Building trusting, consultative relationships through high-touch recruitment services

Our clients’ goals and visions fuel our ability to help them build for tomorrow.

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Meet The Team

Martyn Bassett

Martyn Bassett

CEO & Founder

Martyn is a 30-year veteran of the recruitment business, with connections to some of Canada’s most successful entrepreneurs. Martyn takes pride in being a thought leader and trusted advisor to the Toronto software community, and regularly consults with investing partners on their portfolio clients.

Martyn’s extensive experience helping companies build teams that drive revenue shapes everything that the firm does—with a strong focus on acting as a consultative partner for all clients and candidates. Martyn Bassett Associates focuses on helping early stage companies find, attract, and hire the top talent in sales, marketing, product, IT, analytics, and engineering/development.

Andrew Shaw - Toronto Tech Recruitment / Talent / Sales / Marketing / IT

Andrew Shaw

Head of Business Development

Andrew is an executive search consultant who helps early stage tech companies smash their growth goals by strategically hiring key talent. He brings over 20 years of experience in consulting on leadership development, talent management, and customer success—making him an excellent partner to our growing clients.

Andrew loves spending his days tackling tough business challenges with incredibly smart people. He builds high-value relationships with Founders, Co-Founders, and CEOs, and helps to place top talent in the key areas that will drive their business growth forward.

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Heidi Ram

Executive Recruiter

Heidi has been recruiting with Martyn Bassett Associates for 20 years. During that time, she has been instrumental in shaping the evolution of the business, while building high-performing teams for some of the firm’s most valued clients.

Heidi uses a process-driven approach to deeply understand the unique requirements of every role she works on. Her targeted search efforts result in extensive market knowledge, and candidates and clients frequently seek out her advice to better understand the current talent landscape.

Kyle West - Toronto Tech Recruitment / Talent / Sales / Marketing / IT

Kyle West

Executive Recruiter

Kyle is a specialized sales recruiter actively engaged in building revenue-generating teams, from individual contributors to the CRO level, for disruptive, early-stage companies. He brings over 15 years of experience building sales teams for companies of all sizes, and understands the unique challenges that early-stage, high-growth technology companies have filling these key roles. Kyle is focused on helping Toronto-based companies hire sales talent across the USA and UK.

Zishan Syed

Zishan Syed

Executive Business Development

Zishan brings over 15 years of experience in sales, account management, and leadership to the Martyn Bassett Associates team. He brings an insatiable curiosity and a drive to understand every challenge he tackles, which makes him an ideal consultative partner for our clients.

Zishan is currently pursuing a degree in Industrial and Product Design from OCAD University, and is fluent in Urdu and Hindi, can read and write Arabic, and converse in French. In his spare time, he participates in high performance driver education, and builds carbon fibre aerodynamic parts for sports cars.

Yasmin Madhani

Yasmin Madhani

Executive Recruiter

Yasmin brings over 10 years recruiting experience to the Martyn Bassett Associates team. She has a rich variety of recruiting experience, and has worked on projects ranging from short term labour recruiting, to building effective senior leadership teams, to designing top to bottom recruitment programs. Yasmin brings an insatiable curiosity to her work, and can frequently be found researching the latest talent acquisition innovations, and implementing new technology, process, and methodology to stay at the leading edge of her field.
Guillermo Nafarrate

Guillermo Nafarrate

Executive Business Development

Guillermo is an experienced business development professional and consultant, with a background in financial planning and investment. As a business owner and consultant, he understands the challenges of entrepreneurship, and is passionate about helping business owners scale their companies. Guillermo holds a Masters degree in Corporate Finance and Banking from the University of Pompeu Fabra in Barcelona. When he’s not supporting our clients, you can find Guillermo on the ice or on the golf course.
Sara Saddington - Toronto Tech Recruitment / Talent / Sales / Marketing / IT

Sara Saddington

Content Marketing Manager

Sara is a writer and editor with experience developing content for B2B audiences. She uses a research and data first approach to crafting compelling content. Sara manages all aspects of the firm’s digital presence, with a focus on driving inbound leads.
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Priya Golani

Office Manager

Priya keeps the office running smoothly by supporting our busy team of recruiters and business development professionals. She has over 5 years of experience working with recruiters and consultants, with a background in talent acquisition, project management, and HR operations. Priya moved to Canada from India in late 2018, and spends her free time volunteering for non-profit organizations focused on health care and community development.

Join the Team. We’re Recruiting Recruiters.

Find The Superstars to take tech company to the top

Martyn and his firm are awesome at hiring salespeople and sales leaders. He pretty much staffed up our entire sales team at Eloqua.

We benchmarked him against the best, even local recruiting firms and we found that Martyn could bring on better people, with less yield loss, from Toronto.

Mark Organ
CEO, Influitive

You can spend weeks, even months, in search of the right candidate. Or you can work with someone that knows where to look and save yourself the headache. I gave Martyn Bassett a job description and watched him repeatedly deliver on that from within the sales talent pool.

Keith Nealon
CEO, Vyze

Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

We drew up a very specific wishlist for our Business Development Executive – which included experience in managed and professional services, consistent over-performance and experience as a consultant – before we retained Martyn. We had no guarantee that candidate was on the market but Martyn’s team produced several that ticked all the boxes and one that exceeded our expectations.

Steven Graham
Managing Director, Computer Aid

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

Having gone through interviews and job negotiations many times on my own before, I have to say that being presented by a recruiter this time made the process so much smoother. I’m sure that myself and my employer are both happier with the outcome as a result of working with Martyn Bassett Associates through the process.

Eric Bradnam
Solutions Architect – Channel Sales, Dundas Data Visualization

Martyn’s ability to bring talent to you is a benefit in and of itself, but what truly impressed me is his understanding of what you need and what you don’t need and having the conversation about it.

I looked at Martyn as more than the guy bringing talent to me – I looked to him for advice throughout the process.

Jamie Schneiderman
CEO, Clearfit

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

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