Who We Are
North America’s Premier Technology Industry Recruiting Team
About Us
We specialize in sourcing and recruiting the best talent for software and technology companies. We find the Product Management, Sales, Marketing, Customer Success & Engineering talent who can transform organizations, build teams, scale products and grow revenue.
Founded in 2001, our firm is a reflection of founder Martyn Bassett’s 30+ years of recruitment experience, dedication to client service, and unparalleled ability to identify high-quality talent.
Our clients are responsible for some of the most highly celebrated products and solutions in market. We’ve partnered with Workleap, Loopio, Readdle, Fluix, and Extreme Networks, just to name a few.
Our Mission
Our mission is to help software and technology companies scale from startup and early-stage to profitable enterprises by sourcing the leadership talent they need to build the strategic teams that drive growth.
We carry out this mission day-in and day-out by:
- Actively connecting with the game changers and thought leaders in the North American tech scene
- Staying on the pulse of technology, salary structures and market conditions
- Building trusting, consultative relationships through high-touch recruitment services
Our clients’ goals and visions fuel our ability to help them build for tomorrow.
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Meet The Team
Martyn Bassett
CEO & Founder
Martyn is a 30-year veteran of the recruitment business, with connections to some of Canada’s most successful entrepreneurs. Martyn takes pride in being a thought leader and trusted advisor to the Toronto software community, and regularly consults with investing partners on their portfolio clients.
Martyn’s extensive experience helping companies build teams that drive revenue shapes everything that the firm does—with a strong focus on acting as a consultative partner for all clients and candidates. Martyn Bassett Associates focuses on helping early stage companies find, attract, and hire the top talent in sales, marketing, product, IT, analytics, and engineering/development.
Akshita Mutreja
Recruiter
Akshita is a talent acquisition professional that is driven by finding great talent in highly competitive landscapes. Her curiosity, coupled with her ability to build relationships while maintaining a professional demeanour, helps us attract top talent.
Her current focus is helping connect top talent with high-growth tech companies across North America. Akshita primarily focuses on sales and product searches for both leadership and individual contributor roles. She has proven to be a great asset to the team.
Andrew Shaw
Head of Executive Search
Andrew is an executive search consultant who helps early stage tech companies smash their growth goals by strategically hiring key talent. He brings over 20 years of experience in consulting on leadership development, talent management, and customer success—making him an excellent partner to our growing clients.
Andrew loves spending his days tackling tough business challenges with incredibly smart people. He builds high-value relationships with Founders, Co-Founders, and CEOs, and helps to place top talent in the key areas that will drive their business growth forward.
Bibiana Pulido
Recruiter
Bibiana is an experienced researcher recruiter, office administrator, and operations professional. She thrives in environments where she is able to wear many hats, take on new tasks and responsibilities, and support a busy team. Bibiana is a detail-oriented professional with a passion for continuous learning and development.
Dilsher Singh
Recruitment Manager
Heidi Ram
Head of Product Practice
Heidi is a founding member of The Product Recruiter, and actively involved in the North American product community.
Heidi’s time is spent recruiting and representing CPO and VP-level product talent as well as engaging with business stakeholders who need industry insights to unlock hiring decisions.
Heidi leads our partnerships with Queens/Smith School of Business MDPM, ProductTank Montreal and The TPMA (Toronto Product Management Association).
To book a call with Heidi or to book her for a speaking event, please email.
Heidi has been seen at:
- Speaker: Product Leader Summit Web Series, Women In Product (WIP), SIDEBAR Web Series, Rotman MBA’s Career Day, ProductTO, Product Faculty, Product AMA, TPMA
- Board Member: Toronto Product Management Association (2022, 2023)
- Content Contributor: Product Led Alliance, Bloom App, Product State, Product Trench
- Podcast Guest: The Product Coach, Articulate This!, What Can I Tell You, An Hour of Innovation with Vit Lyoshin
Kateryna Davydiants
Sales & Marketing Operations Analyst
Kateryna is a goal-oriented Business Development professional with more than 2 years of experience within the recruitment industry. She focuses on generating and qualifying leads, assisting the company in its growth efforts.
The ability to grow and master her skills is what drives her, so she’s always eager to take on new challenges. She also enjoys cooking and reading in her spare time.
Laura Laguado
Office Administrator
Laura is an experienced Office Administrator who is excellent at multi-tasking and time management. Having worked in a dynamic and fast-paced environment over the last couple years, Laura is an expert at wearing many hats and balancing a variety of responsibilities.
She facilitates communication between our clients and candidates very well. With her strong organizational and communication skills, she has been a great support to the team and has played a key role in ensuring the office runs smoothly. Another interesting fact about Laura is that she speaks three languages.
Lauren Durfy
Director of Marketing
Lauren is a Marketing Leader focused primarily on demand generation and branding. She joins Martyn Bassett Associates with over 12 years of marketing experience – most of which was spent building out 0-1 marketing processes & teams, and helping to scale B2B SaaS startups.
Lukasz Merdzik
Head of Sales
With 16 years of experience in sales, spanning frontline roles to leading high-performing teams, Lukasz understands what drives growth in fast-paced startup environments. He helped grow a pre-seed company to profitability, gaining firsthand insight into the importance of hiring the right people early.
At Martyn Bassett Associates, he works with high-growth startups to connect them with top talent and build teams that scale. He’s known for setting clear expectations, running smooth hiring journeys, and placing candidates where they can truly thrive.
Outside of work, you’ll find him in the kitchen experimenting with recipes or refining his signature hot sauce.
Mark Sharland
Head of Client Account Management
As Head of Client Account Management, Mark leads the Client Service team in building solid client relationships across North America. Before joining Martyn Bassett Associates, he held pivotal roles in leading global recruitment firms, contributing significantly to their rapid growth and success.
With over two decades of expertise in Executive Search, RPO, and Contingent Workforce Solutions, Mark is more than a seasoned professional; he’s a storyteller of successful partnerships and an invaluable partner in talent management consulting for growing businesses.
Neha Goel
Head of Operations
Neha is passionate about streamlining processes and building teams that will enable organizations to sustainably grow. She sees her role as the Head of Operations as equivalent to being the skeletal system of a body that gives it structure, protection, and support. Successfully managing and establishing strong operations for organizations is something she prides herself on.
Outgoing, ambitious, reliable and creative, Neha feels great joy in being the face of the organizations she’s been a part of. With Martyn Bassett Associates, her vision is to build a strong foundation that promotes long-term success and growth.
Priya Golani
Executive Recruiter
Priya’s research and project management expertise helps our team of recruiters in their efforts to present the very best talent to our clients. She spends her days researching the most qualified candidates for each of our bespoke searches, identifying how their expertise fits with each role, and guiding them through recruitment process. She has over 6 years of experience working with recruiters and consultants, with a background in talent acquisition, project management, and HR operations. Priya moved to Canada from India in late 2018, and spends her free time travelling and volunteering for non-profit organizations focused on health care and community development.
Quinn Murphy
Account Manager
Quinn is an experienced team leader and a driver of client-centric solutions in the marketing and recruitment industries, boasting a successful track record of collaboration with both startups and Fortune 500 enterprises alike.
With over 5 years of experience in client-facing roles, he has developed a versatile understanding of the various ways businesses can strive for success and navigate the unique challenges they encounter. Quinn’s passion lies in deeply understanding the fundamental needs of the companies we engage with, coupled with a strong desire to be a true partner in realizing their team-building goals.
Tyler Pelley
Executive Recruiter
Prior to joining Martyn Bassett Associates, Tyler led the recruitment efforts for Viral Nation, Canada’s largest and fastest-growing influencer marketing firm, where he was instrumental in crafting the company’s talent acquisition strategy and helping grow the company from a startup to over 250 employees worldwide.
Tyler also has an entrepreneurial spirit similar to many of our candidates and clients, having been an independent consultant advising tech startups and marketing agencies on their recruitment plans and talent acquisition strategies.
His current focus is helping high-growth technology companies across North America find and place top talent. Tyler primarily recruits for product marketing, product design, and creative roles but occasionally works on C-Suite level positions on hard-to-fill mandates as well.
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