Hiring a growth marketer sounds easy on paper, especially because almost every B2B SaaS marketer claims they’re “data-driven,” “full-funnel,” and “scrappy.” But once you’re in the interviewing cycle, it can be hard to tell who actually knows how to drive growth and who’s just regurgitating the latest podcast. If you’re a founder making this hire…
As Marketing Recruiters for B2B SaaS startups and scale ups, here’s one thing we see all the time: a founder who knows they need marketing help, but isn’t exactly sure what kind, so they post a generic job description, pick a “great marketer” and hope for the best. Here’s the thing—not all great marketers are…
Once you’ve identified your company’s marketing needs, it’s time to determine the right type of marketer to hire. Here’s a breakdown of the most popular types of marketers and when their role is most effective. 1. Growth Marketer (Best for Startups & Scale-ups) Focus: Rapid acquisition, retention, and revenue growth through data-driven experiments. Best For:…
Hiring a marketer is crucial growth step for any startup. Before jumping in and choosing a candidate, startups need to assess their specific needs as rushing into recruitment without clarity can lead to wasted resources and mismatched hires. Before choosing the type of marketer to bring on board, consider these four essential questions: 1. Biggest…