How Do I Know if a Growth Marketer Is Actually Good?
Hiring a growth marketer sounds easy on paper, especially because almost every B2B SaaS marketer claims they’re “data-driven,” “full-funnel,” and “scrappy.” But once you’re in the interviewing cycle, it can be hard to tell who actually knows how to drive growth and who’s just regurgitating the latest podcast. If you’re a founder making this hire…