types of marketers
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Types of Marketers & When to Hire Them

ByBibiana Pulido

Once you’ve identified your company’s marketing needs, it’s time to determine the right type of marketer to hire. Here’s a breakdown of the most popular types of marketers and when their role is most effective. 1. Growth Marketer (Best for Startups & Scale-ups) Focus: Rapid acquisition, retention, and revenue growth through data-driven experiments. Best For:…

Hiring a Marketer? Answer These 4 Questions First to Get It Right
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Hiring a Marketer? Answer These 4 Questions First to Get It Right

ByBibiana Pulido

Hiring a marketer is crucial growth step for any startup. Before jumping in and choosing a candidate, startups need to assess their specific needs as rushing into recruitment without clarity can lead to wasted resources and mismatched hires.  Before choosing the type of marketer to bring on board, consider these four essential questions: 1. Biggest…