Building Your Product Team: Hiring for Product Discovery

Identifying opportunities for new products or enhancing existing ones is a crucial aspect of product management, known as product discovery.

Product discovery aims to gather insights and data to help Product Managers make informed decisions on which features and functionalities to build for the product roadmap.

In 2022, our product practice was frequently sought after to recruit product management professionals experienced in establishing net-new products from 0-1. In all these searches, our stakeholders prioritized candidates with a proven track record in product discovery.

To evaluate a Product Manager's experience in product discovery-focused work, consider asking the following five questions during an interview:

  1. Describe your process for identifying and validating new product ideas.
  2. How do you prioritize which ideas to pursue?
  3. Walk me through a specific example of a net-new product you worked on from the initial stages to launch.
  4. What tools do you use to gather user feedback and insights during product discovery?
  5. How do you measure the success of a product discovery project, and what metrics do you use?

Building a product team with experience in product discovery is vital to a company's success. Asking the right questions during the interview process gives hiring managers a better way to evaluate product discovery skills and experiences.

By prioritizing product discovery in the hiring process, companies can establish a stronger foundation for their product management function and drive further growth through innovative products and enhancements.

Having difficulties with the interview process? See what leading SaaS product executives are asking during their interviews