Our recruiting teams invest a lot of time staying current on Product Marketing Manager salary trends and sharing market insights. Based on our experience, it’s safe to say base salaries vary widely and are dependent on several factors, including:
- Company size and stage
- External investments
- Product and marketing org maturity
- Reporting structure
- Product complexity
- Customer acquisition journey complexity
- Niche of ICP
- Perceived value the company has for product marketing
To help those running a Human Capital Management (HCM) or Employee Experience B2B SaaS company, here are some real-world and current market insights for a Product Marketing Manager’s base salary ranges:
1. Product Marketing Manager salary (based in Canada) – $140k to $165k base CAD
An experienced B2B SaaS HCM or Employee Experience software PMM based in Canada with 5+ years of actual PMM experience.
2. Product Marketing Manager salary (based in US) – $150k to $180k base USD
An experienced B2B SaaS HCM or Employee Experience software PMM based in the US with 5+ years of actual PMM experience.
3. Product Marketing Manager (based in Canada) trying to find product market fit – $120k to $135k base CAD
PMM at a Series A HCM or Employee Experience startup based in Canada, trying to find product market fit.
Typically, this person has less product marketing experience but does have previous experience in another marketing domain like content or demand gen.
4. Product Marketing Manager (based in US) trying to find product market fit – $150k to $200k base USD
PMM at a Series A HCM or Employee Experience startup based in the US, trying to find product market fit.
Unlike Canada, where talent is more scarce, this person may not necessarily be junior. The willingness to invest in this function is more often determined by the investor, the Founder (first-time vs. a multi-time tech Founder), and the value the CMO or CPO has for product marketing.
5. VP Product Marketing (based in US) – $200k to $250k base USD
A VP of Product Marketing at a B2B SaaS HCM or Employee Experience software vendor based in the US.
We hope you found these Product Marketing Manager salary insights helpful. We are experts in Product Marketing recruitment for B2B SaaS HCM and Employee Experience software vendors and can help your organization attract the top talent it needs to successfully GTM!
