We were recently engaged by a client to conduct a search for a Marketing Communications Manager. Our client is a B2B SaaS vendor serving enterprise customers. They are a profitable company which employs approximately 150 full time employees, and has been in business for 15 years.
Our client was looking for an experienced Marketing Communications Manager, with a background in SaaS solutions for enterprise customers. The ideal candidate would have 7-10 years of intermediate to senior marketing experience, including significant leadership acumen. They would be a natural storyteller, capable of being the voice of the company—sharing the mission and vision of the organization with the press and other external stakeholders.
We presented a range of candidates to our client:
The Subject-Matter Superstar: Base salary of $120K, with 5 weeks vacation.
- 10+ years of experience in marketing SaaS platforms.
- A strategic marketing leader with a track record of managing successful teams.
- Responsible for a broad range of marketing functions, including content generation, brand awareness, social media, and corporate PR.
The Consulting Communicator: Base salary of $90K.
- Strong background in Consumer Product Marketing and SaaS platforms.
- Most recently operated their own consultancy—not as experienced in leadership as some of the other candidates.
- A great cultural fit—well-suited to grow into the role, as opposed to stepping into the function on day one.
The Metrics Maven: Base salary of $95K, plus a 10% bonus.
- 10+ years of experience in marketing and communications, in both nonprofit and SaaS organizations.
- About a year and a half of successful leadership experience, managing 4 direct reports.
- Approach was built on strong business acumen and metrics analysis.
The Hire: Base salary of $115K, plus a 15% bonus.
- Strong full service marketing communications background, with a metrics-driven strategic approach.
- Successfully managing a team of 5 direct reports, across a variety of marketing functions.
- A strong cultural fit. Our client’s opportunity aligned to the candidate’s ambitions to grow a successful team, and contribute to the strategic direction of an organization.
To attract the candidate they hired, our client offered a base salary of $125K, with a 12% bonus, stock options, and unlimited vacation time.
As you can see, compensation for these candidates varies significantly based on the length and scope of experience, as well as their ability to thrive in similar environments.
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For organizations and job seekers alike, it can be challenging to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.
We’re sharing market insights into current compensation packages for key roles in the tech industry. Our recruiters conduct targeted searches on behalf of our clients, seeking out candidates who fit the requirements of the role, and diligently qualifying them to present only the very best talent. These posts are meant to highlight the contextual elements that make up compensation, and to help our clients and candidates better understand the current market forces that affect earning potential.
Are you ready to grow your marketing team? Book a consult with our team of friendly and knowledgeable recruiting specialists to discuss your needs.