Breaking into Product Management: A Comprehensive Guide
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Breaking into Product Management: A Comprehensive Guide

Thriving in the fast-paced market isn’t just about keeping up; it’s about anticipating the shifting desires of your customers and crafting the products they need. Product management bridges the gap between the business strategy and the customer, playing a pivotal role in guiding the product team through the early stages of development to the launch…

HCM Hiring & Innovations in 2024
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HCM Hiring & Innovations in 2024

The software category, HCM (Human Capital Management) has been a subject of innovation over the last few years. During this time, we have gained extensive experience in HCM hiring and building teams that deliver growth across sales, marketing, and product management for startups and scaleups within this category. Based on our interactions with these Founders, CEOs,…

Gearing up for Hiring
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Gearing up for Hiring

There is never a ‘bad time of year’ to decide to hire; it’s all about the use case and urgency for the business. That said, January is typically a pivotal time for tech startups as they evaluate the upcoming year and determine whether their teams and new initiatives require additional support to accomplish their goals….

The Art of Product & Leadership: Interview with Product Leader Michael Park
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The Art of Product & Leadership: Interview with Product Leader Michael Park

When a Founder and CEO decides to hire a CPO, it will forever reshape the trajectory of a business. The intricacies of hiring a Chief Product Officer, adopting Product-Led Growth strategies, and determining whether to pursue a horizontal or industry-focused approach are pivotal considerations that will define a company’s success and growth (or failure). In this…

Innovative Strategies for Effective Product Recruitment: A Comprehensive Guide

Innovative Strategies for Effective Product Recruitment: A Comprehensive Guide

In today’s fast-paced business landscape, product recruitment has become critical to a company’s success. Finding the right individuals to join your product team can significantly impact your organization’s ability to innovate, stay competitive, and deliver exceptional products. This comprehensive guide will explore the world of product recruitment and its importance and delve into innovative strategies…

State of the Market 2024
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State of the Market 2024

The tides of the tech hiring market shifted significantly over the past 18 months. As we navigate the rough waters of 2023 into 2024, it becomes clear that the path ahead will be filled with complexities and uncertainties. However, new electricity is being emitted into the air, potentially signalling calmer days ahead. Based on our…

Product Recruitment Redefined: Unleashing Your Recruiting Superpowers

Product Recruitment Redefined: Unleashing Your Recruiting Superpowers

Product recruitment is more than just filling positions; it’s about finding individuals with the unique skills and qualities required to drive your business forward. It’s a strategic process that involves identifying, attracting, and retaining top talent specifically tailored to the demands of your product-focused organization. By understanding the essence of product recruitment, you can transform…

What is a Growth PM? Do you Need One?
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What is a Growth PM? Do you Need One?

There’s a lot of buzz about Growth PMs. Everyone seems excited about this specialized type of Product Manager, but what specialized value do they bring and how do you evaluate the right Growth PM for your team? What is a Growth Product Manager? The Growth PM works on improving a specific business metric to grow revenue…

The Secrets of Tech Product Recruitment: A Comprehensive Guide

The Secrets of Tech Product Recruitment: A Comprehensive Guide

In the fast-paced world of technology, recruiting the right talent for your tech product team is a critical component of success. Effective recruitment is the cornerstone of building a successful tech product team. It’s not just about filling roles but about finding individuals who can drive innovation, collaborate seamlessly, and contribute to your organization’s growth….

The Three Reasons to Engage Us – Sales Edition
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The Three Reasons to Engage Us – Sales Edition

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…

How To Make Your Adtech Brand Stand Out When Hiring
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How To Make Your Adtech Brand Stand Out When Hiring

Product Management recruitment is part art, part science, and part speed! This is especially true when recruiting adtech product management talent. Adtech product talent is highly sought after, so it can be assured that when a search begins for the next team addition, the competition is also likely out there searching for the same candidate persona. So how can…

Roadblocks to Hiring – Introduction
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Roadblocks to Hiring – Introduction

A company’s success story often involves a Founder who overcame significant roadblocks to achieve remarkable success. This is the stuff of legends, books, and lately a number of Netflix and AppleTV series. This week we kick off a new series for Founders and CEOs called Roadblocks to Hiring. Throughout this series, we’ll explore the three most…

A Comprehensive Onboarding Checklist for Product Marketing Hires
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A Comprehensive Onboarding Checklist for Product Marketing Hires

Congratulations, you’ve sourced, evaluated, interviewed, and successfully hired your first Product Marketing Manager! What comes next? Onboarding… Planning the successful onboarding of a new hire is always time well spent. This is especially true when it comes to hiring a Product Marketing Manager. There is no other role as integrated into the team as a Product…

What to Consider Before Hiring a VP Engineering for your Proptech Startup
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What to Consider Before Hiring a VP Engineering for your Proptech Startup

For many proptech Founders, the looming question as the business grows and investors get involved is, how will you know it’s time to hire a VP of Engineering? The four most commons signs include: Your product is now a business and your role has changed. You are no longer deep in the weeds on individual functions and…