When a Founder and CEO decides to hire a CPO, it will forever reshape the trajectory of a business. The intricacies of hiring a Chief Product Officer, adopting Product-Led Growth strategies, and determining whether to pursue a horizontal or industry-focused approach are pivotal considerations that will define a company’s success and growth (or failure). In this…
In today’s fast-paced business landscape, product recruitment has become critical to a company’s success. Finding the right individuals to join your product team can significantly impact your organization’s ability to innovate, stay competitive, and deliver exceptional products. This comprehensive guide will explore the world of product recruitment and its importance and delve into innovative strategies…
The tides of the tech hiring market shifted significantly over the past 18 months. As we navigate the rough waters of 2023 into 2024, it becomes clear that the path ahead will be filled with complexities and uncertainties. However, new electricity is being emitted into the air, potentially signalling calmer days ahead. Based on our…
Product recruitment is more than just filling positions; it’s about finding individuals with the unique skills and qualities required to drive your business forward. It’s a strategic process that involves identifying, attracting, and retaining top talent specifically tailored to the demands of your product-focused organization. By understanding the essence of product recruitment, you can transform…
There’s a lot of buzz about Growth PMs. Everyone seems excited about this specialized type of Product Manager, but what specialized value do they bring and how do you evaluate the right Growth PM for your team? What is a Growth Product Manager? The Growth PM works on improving a specific business metric to grow revenue…
In the fast-paced world of technology, recruiting the right talent for your tech product team is a critical component of success. Effective recruitment is the cornerstone of building a successful tech product team. It’s not just about filling roles but about finding individuals who can drive innovation, collaborate seamlessly, and contribute to your organization’s growth….
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…
Product Management recruitment is part art, part science, and part speed! This is especially true when recruiting adtech product management talent. Adtech product talent is highly sought after, so it can be assured that when a search begins for the next team addition, the competition is also likely out there searching for the same candidate persona. So how can…
Last week, we covered why Founders always need to be proactive and ready to sell when it comes to avoiding the first hiring roadblock. Today, we discuss the second assumption that leads to a lot of hiring roadblocks: WE NEED TO HIRE A BRAND NAME Hiring a brand name is to hire a leader who is recognized…
A company’s success story often involves a Founder who overcame significant roadblocks to achieve remarkable success. This is the stuff of legends, books, and lately a number of Netflix and AppleTV series. This week we kick off a new series for Founders and CEOs called Roadblocks to Hiring. Throughout this series, we’ll explore the three most…
Congratulations, you’ve sourced, evaluated, interviewed, and successfully hired your first Product Marketing Manager! What comes next? Onboarding… Planning the successful onboarding of a new hire is always time well spent. This is especially true when it comes to hiring a Product Marketing Manager. There is no other role as integrated into the team as a Product…
For many proptech Founders, the looming question as the business grows and investors get involved is, how will you know it’s time to hire a VP of Engineering? The four most commons signs include: Your product is now a business and your role has changed. You are no longer deep in the weeds on individual functions and…
When we began exploring the law and legal software category, we highlighted the category distinctions, with one being geared towards B2B and the other leaning towards B2C. For any tech Founder or CEO running a B2B SaaS company, the continual process of winning new customers while reducing churn is an ongoing business objective. As a tech…
Congratulations, you’ve found a sales job you’re excited about and they are excited about you too! Before you pack up your desk you need to be sure you’re making the best decision for your future. Here are some things you should be aware of when considering your sales job offer. Get All The Information Up…
From time to time, new product categories and their acronyms emerge and become part of the mainstream language of tech. Fintech, Healthtech, and Edtech have made their mark, and now Proptech gaining more and more traction. Proptech 101 PropTech, short for “Property Technology,” refers to using tech to improve and modernize the real estate or property management…