What are marketing leaders earning today? As we head toward the end of 2024, we’re pausing to take a look at the current state of compensation for CMO & VP-level Marketers. These numbers are based on real salaries of real marketing leaders we’ve been recruiting and representing during 2024.
The Chief Marketer – 300K Base + Bonus + RSU/Equity
- CMO-level for B2B2C SaaS companies
- 18 years of employment experience
- Employer background includes large enterprises, startup SaaS companies and a tech innovation lab
- Largest team led: 50
- Full breadth of marketing domain experience with superpowers in growth and branding
- BA, Comms + MBA
The Hustle Harder Marketer – $250K Base + Bonus + Equity
- VP-level and reports into a Founder
- 18 years of employment experience
- Employer background is 100% VC-backed B2B SaaS and IoT startups—scrappy and strategic as required to achieve a mission
- Largest team led: 8
- Technically astute, able to simplify technical products into narrative a business buyer cares about
- BBA + MBA
The Marketing Maven – $300K Base + Bonus + RSU/Equity
- VP-level partner to Founders and CEOs
- 23 years of employment experience
- Employer background is all in B2B SaaS (salestech, martech, and cloud solutions), working for some of the world’s most recognizable companies
- Largest team led: 15
- Strengths in classic demand gen and campaign management—able to manage all the moving pieces that ultimately deliver MQLs to enterprise sales teams
- BA + MBA
The PLG Performance Marketer – $275K Base + Bonus + RSUs
- VP-level marketer
- 23 years of employment experience
- Employer background is in big tech consumer brands, startup SaaS companies, consumer fintech and marketing agencies
- Largest team led: 22
- Expert in marketing PLG SaaS companies whose business models leverage self service platforms to drive conversion
- BA, Comms
The Profit Maestro Marketer – $325K base + bonus + LTIP
- CMO-level leader with boardroom presence and a repeat partner to CEOs
- 22 years of employment experience
- Employer background focused on enterprise grade B2B SaaS companies, SaaS scale-ups and marketing agencies
- Largest team led: 40
- Business leader focused on profitable revenue and customer growth and achieving EBITDA targets
- BBA + MBA
The Marketer You Want but Can’t Get – $550K OTE
- CMO-level marketing leader with a track record of impact and delivering value
- 22 years of employment experience
- Employer background focused on standing up a B2B SaaS company brand and all the components of a modern marketing org
- Largest team led: 45
- Ability to leverage tech stacks that do more with less—expert in paid social, funnel conversation, content and GenAI
- What makes them stand out is their personality and ability to deliver on ambitious targets
- BBA + Bsc
We’re sharing these marketing leader salary insights to highlight the contextual elements that makeup compensation, and to help our clients and candidates better understand the current market forces as we head into 2025. Planning to hire a CMO or VP Marketing? Contact us today!