We were recently engaged by a global 250-person consumer app company, which has generated over 1M app store downloads, to look for a Product Marketing Director focused on consumer product marketing initiatives.
Here are the top 4 candidates we presented:
Growth Genius – CAD 210,000 Base + 10% Bonus
- 10+ years of primarily B2B product marketing experience across various industries
- Lead global product marketing for a productivity and workforce automation software company where they built out a high-growth consumer-focused marketing division as the sole Product Marketing Leader
- Updated pricing and packaging for a stagnating product which drove significant growth
- Previous experience in workforce automation SaaS, productivity software, and cybersecurity
E-Commerce Evangelist – USD 250,000 Base + 20% Bonus
- 10+ years of product marketing experience and 8+ years in consumer-focused apps & tech products
- Head of Product Marketing for a venture-backed e-commerce SaaS startup that heavily leverages AI
- Managed the go-to-market (GTM) and growth of multiple B2B and B2C products—leading all product marketing, content marketing and branding
- Previous experience at a Fortune100 social networking company
Launch Luminary – CAD 180,000 Base + 20% Bonus
- 12+ years of product marketing experience with both B2C and B2B products
- Director of Product Marketing leading the entire EMEA product marketing team for an HRtech SaaS
- Managed global-level product launches (both Tier 1 and Tier 2 launches)
- Previously experience at two large Fortune100 (salestech and social networking) companies
The Hire
- 8+ years of senior-level product marketing experience and 5+ years of management experience
- Led product marketing and other cross-functional marketing teams for a high-grossing global gaming product that required complex revenue-focused growth marketing initiatives
- Managed one of the highest-grossing mobile sports game portfolios and led the global console game product marketing initiative
- Previous experience managing a diverse range of other marketing responsibilities, including; go-to-market strategy, competitive intelligence, sales enablement, messaging & positioning, channel marketing, paid and organic social, re-engagement, email, push, ASO, and SEO
Our client offered a CAD 205,000 Base + 30% Bonus to attract and land this candidate.
As you can see, compensation for these candidates varies significantly based on the length and scope of experience and their ability to thrive in similar environments.
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It can be challenging for organizations and job seekers to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.
These posts highlight the contextual elements that make up compensation and help our clients and candidates better understand the current market forces that affect earning potential. Our recruiters conduct targeted searches on behalf of our clients, seeking out candidates who fit the requirements of the role and diligently qualifying them to present only the very best talent.
Is your organization hiring key product marketing leaders to drive growth?
Book a consultation with our friendly and knowledgeable team today—we live and breathe the tech hiring ecosystem and can help you better understand the current market for the talent you need.