We were recently engaged by a client to conduct a search for a Content Marketing Manager. Our client is a B2B data communication solutions provider.
Our client interviewed 4 candidates:
The Conversion Queen – $83K Base
- 6 years of experience in B2B and B2B2C content marketing
- Built the content manager function from ground up and created processes
- Content focused on brand awareness, nurturing, converting audiences, customer engagement campaigns, email marketing, product platform, SEO, demand gen and PR
- Achieved:
- 60% MQL to deal conversion rate
- 250%+ increase in subscribers
- 52% engagement rate and 33% conversion rate
- 23% average open rate and 16% CTR on email campaigns
- Marketing tools: HubSpot, Dynamics, MailChimp, Envoke, SEMRush, Google, WordPress, Canva, Adobe Creative Suite, Hootsuite & PostBeyond
- BSocS in Political Science & Global Studies
The Marketing Maverick – $75K Base
- 10 years of experience in B2B content marketing
- As the only marketer, they drove all digital marketing initiatives
- Main content types: website copy, landing pages, blogs, email, infographics, datasheets, newsletters, whitepapers, case studies, social and paid ads
- Achieved:
- 200+ organic leads for a virtual meetup event
- 50+ organic leads for a product webinar
- 70% growth in lead generation through their organic content marketing strategy
- Organic social strategy resulted in 80% growth in followers and 90% growth in clicks and impressions
- Marketing tools: Hootsuite, Adobe Photoshop, Corel Draw, WordPress, Google Suite & Zoho
- BSocS in Political Science & Global Studies
The Growth Guru – $85K Base
- 7 years of experience in B2B SaaS content marketing
- Responsible for publishing and managing content on the website and blog
- Main content types: website, landing papers, blogs, whitepapers, email & SEO
- Achieved:
- Grew website visitors to 300k+
- 0 to 5k signups
- Marketing tools: WordPress & Google Analytics
- BA in English & International Studies
The Hire
- 6 years of experience in B2B SaaS content marketing
- Developed, planned and executed the content strategy, working directly with demand gen
- Main content types: webinars, annual reports, testimonials, emails, case studies, podcast, social media & market research
- Achieved:
- 5% increase in monthly blog subscribers and 7% MOM growth in social followers
- Development of an annual industry report that generated more than 200% of engagement goal
- Drove $1.7M in pipeline influence
- Marketing tools: HubSpot, MailChimp, Google Analytics, Google Ads, Photoshop & WordPress
- Masters in Marketing & BBA in Marketing
To attract and land this candidate, our client offered a $95k Base + 10% Bonus.
As you can see, compensation for these candidates varies significantly based on the length and scope of experience, as well as their ability to thrive in similar environments.
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