Salary Insights - Demand Generation Manager

We were engaged by a client to help them source their first Demand Generation Manager to oversee all marketing campaigns, from ideation through to execution, and fuel top-of-funnel for their Sales organization. 

Our client is a Canadian success story and an enterprise solutions leader for non-profit industries across North America. Their Next-Gen software harnesses the power of AI and predictive analysis to help non-profits uncover new opportunities that fuel fundraising strategies.

We presented 3 candidates:

The Knowledge Scout - $85k Base + Bonus 

  • 8 years of employment experience, all spent in marketing 
  • Highly skilled in ABM lead gen campaigns 
  • Adept in Zoom Info, Salesforce, Slack, Loopio, Trello, and Envision
  • B.Com Degree

The MarTech Wizard - $95K Base + Performance Bonus

  • 6 years of employment experience, all spent in marketing
  • Experience creating integrated marketing campaigns and led the demand gen strategy in their previous role
  • Adept in Salesforce, WordPress, Eloqua, Google Ad Manager, LinkedIn, and Instagram
  • BA Communications 

The Campaign Expert - $75K Base 

  • 8 years of employment experience including 6 years in marketing
  • Skilled in demand generation and go-to-market strategies 
  • Adept in Salesforce CRM, Pardot, WordPress, Unbounce, Snapper and Marketo
  • MBA in Marketing

The Hire 

  • 8 years of employment experience, all spent in marketing 
  • Proven track record executing campaigns that drive high-quality leads
  • Adept in SAP, Eloqua, Salesforce, 6sense, and Google Analytics
  • BA in Communications + Digital Marketing Degree

To attract and land this candidate, our client offered a $95,000 Base + Bonus

As you can see, compensation for these candidates varies significantly based on the length and scope of experience, as well as their ability to thrive in similar environments.

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For organizations and job seekers alike, it can be challenging to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.

We’re sharing market insights into current compensation packages for key roles in the tech industry. Our recruiters conduct targeted searches on behalf of our clients, seeking out candidates who fit the requirements of the role and diligently qualifying them to present only the very best talent. These posts are meant to highlight the contextual elements that makeup compensation, and to help our clients and candidates better understand the current market forces that affect earning potential. 

Is your organization hiring key c-suite executives to drive your growth? Book a consultation with our friendly and knowledgeable team today—we live and breathe the tech talent ecosystem and can help you understand the market for the talent you need.