New(ish) Summer Reads for Salespeople

In tech sales, staying ahead of the curve is crucial. Whether you’re a seasoned sales professional or just starting, there’s always something new to learn. 

Here’s a roundup of the top 5 summer reads that every salesperson should consider adding to their reading list (if they haven’t already). These books cover a range of topics, from mastering the art of persuasion to leveraging the latest sales technology.

“Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition” by Lee B. Salz

Lee Salz’s latest book provides innovative strategies to differentiate your sales approach in a crowded market. It’s packed with actionable advice and real-world examples to help you outsmart the competition.

Find on Amazon

“Tech-Powered Sales: Achieve Superhuman Sales Skills” by Justin Michael and Tony Hughes

This book delves into the integration of technology in sales. From AI to data analytics, it explores how modern tools can enhance sales performance and lead to better results.

Find on Amazon

“Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth” by Darrell Amy

Amy’s book is essential for understanding how to align sales and marketing efforts to create a powerful engine for growth. It provides a blueprint for generating consistent revenue and achieving long-term success.

Find on Amazon

“Gap Selling: Getting the Customer to Yes” by Keenan

Keenan introduces the concept of gap selling, which involves identifying the gap between a customer’s current situation and their desired future situation. This approach focuses on solving customer problems and positioning your product as the solution.

Find on Amazon

“Sales Secrets: The World’s Top Salespeople Share Their Secrets to Success” by Brandon Bornancin

Bornancin has compiled tips and strategies from top sales professionals worldwide. This book is a treasure trove of advice from those who have reached the pinnacle of the sales profession.

Find on Amazon.

Why These Books Matter

Sales is a dynamic field that requires continuous learning and adaptation. The strategies and techniques that worked in a pre-Covid world aren’t very effective today. These books provide the latest insights, backed by real-world experience and research, to help you stay ahead of the competition.

How to Get the Most Out of These Books

1. Take Notes: While reading, jot down key takeaways and actionable insights.
2. Apply What You Learn: Theory is only valuable if applied. Implement the strategies in your daily sales activities.
3. Discuss with Peers: Share your insights with your team and discuss how you can collectively improve.
4. Review Regularly: Revisit these books periodically to reinforce your learning and stay updated on best practices.

Investing time in reading and learning from the best in the field can significantly enhance your sales skills. The books listed above are some of the newer and most valuable resources available to sales professionals today. Dive in, learn, and watch your sales performance soar. Looking for more sales career advice? Visit our sales blog!