Our client, a PE-backed edtech company with over 100 employees, was hiring for its most senior marketing leadership role, with a mandate centered on performance and growth.
The company was approaching $20M ARR and had recently secured meaningful investment to support its next phase of expansion. They were seeking a marketing leader with the mandate to establish a more transparent and disciplined approach to demand generation, channel performance, attribution, and marketing-led growth across a business serving both B2B and B2C customers.
The Startup Specialist – $200k CAD Base + 25% Bonus + Options
- Experience as the first-ever marketing hire at a SaaS startup
- Brought in as a growth marketer and rose to VP Marketing, leading a team of 10
- Reporting directly to the CEO and helped the company scale from under $1M to over $15M ARR
- Big wins include growing from 3 to 20 channels, while introducing SEO, ABM and Lifecycle playbooks with an eye towards more predictable Demand Gen
- These efforts had led to a 2-3x growth in pipeline YoY over the last 4 years
The Scale-Up Specialist – $250k USD Base + 35% Bonus + Equity
- Experience as the first-ever marketing hire at a SaaS startup
- Brought in as a Director of Growth Marketing and built out a team to 8
- Built the marketing infrastructure and strategy from the ground up as the company grew from sub-$10M ARR to $50M+
- Implemented their MarTech stack and developed lead flow processes
- Over the last 3 years, brought them to the point where they have a predictable demand gen engine, and made the transition to a hybrid ABM/PLG model
The Hire
- Experience as the first-ever marketing hire at a SaaS startup
- Brought in to build out a performance marketing engine at a time the company had a very rudimentary understanding of Channel ROI, ROAS, and CAC
- Built tracking and analytics from the ground up and brought more discipline into their marketing strategy as the company grew from $28M to $200M+
- Additionally, brought to market a net-new B2B SaaS platform
To secure this candidate, our client offered a $185k Base + 25% bonus + Options.
As you can see, compensation for these candidates varies significantly based on the length and scope of experience, as well as their ability to thrive in similar environments.
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For organizations and job seekers alike, it can be challenging to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.
We’re sharing market insights into current compensation packages for key roles in the tech industry. Our recruiters conduct targeted searches on behalf of our clients, seeking out candidates who fit the requirements of the role and diligently qualifying them to present only the very best talent.
These posts are meant to highlight the contextual elements that make up compensation, and to help our clients and candidates better understand the current market forces that affect earning potential.
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