Extreme Networks - Martyn Bassett Associates

Engaged to lead the expansion of their product marketing org

The Engagement

Following six consecutive quarters of record growth and surpassing the billion-dollar revenue mark, Extreme Networks began the ambitious goal of transforming its product marketing organization to better position the business to realize growth at scale.

This transformation required hiring a team of Product Marketing talent experienced in successful GTM strategies and launches of cloud solutions on a global scale. Historically product marketing and effective GTM were areas of the business that had struggled.

The Client

Extreme Networks creates networking experiences that enable all of us to advance. With over 50,000 customers globally, Extreme Networks’ end-to-end, cloud-driven networking solutions are relied upon to support and accelerate their customers’ digital transformation. Extreme Networks is a leader in Gartner’s Magic Quadrant, publicly traded, and employs 3000+ global employees.

The Searches

Our firm was engaged to lead the search for a Senior Director of Product Marketing and two Senior Product Marketers.

Following the hire of the Senior Director, our stakeholder advocated for an additional budget to make a second Senior Director level hire. The two Senior Product Marketing Manager searches were part of the organization’s expansion plans to scale the team and provide product-specific focus on their GTM strategies.

The second Senior Director hire stemmed from the quality of the candidates we had recruited on their behalf and the opportunity it gave our Extreme Networks to expand the organization in ways they had not expected to be able to do.

See full case study for our engagement statistics.

The Personas & Search Requirements

For each of these roles, it was critical for all of the candidates to have previous experience in the Product Marketing function. Product experiences that were important for each candidate to have included: SaaS, Cloud solutions, SD-WAN, edge computing, whether for enterprise customers or service providers.

Our client provided us with a list of organizations they were interested in seeing talent from; however, they were flexible and would consider talent from a large community of companies with similar solution experiences. Extreme Networks employs a remote work model so we had the flexibility to present candidates from any city across North America with no preferences or limitations to time zones.

“Working with the team at Martyn Bassett has been nothing short of wonderful. The team is flexible, detail oriented and extremely strategic. They are not just recruiters but partners. They helped me not only find game changing talent but increased my knowledge of the market and the talent within it.”

–– Carla Guzzetti - SVP Customer Experience & Product Messaging

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