Paramount Commerce - Martyn Bassett Associates

Our client was looking for a Senior Product Marketing Manager who could establish the product marketing function from the ground up.

The Search Statistics

Number of days to the first round of resumes: 8
Number of candidates considered: 7
Number of candidates interviewed: 7
Number of business days to complete the search: 28

The Search

Our client was looking for a strategic, tactical, and passionate Senior Product Marketing Manager who could establish the product marketing function from the ground up. They needed a hire who could lead PLG initiatives, product marketing innovation, sales enablement, product awareness, revenue growth, and contribute to the overall product success.

The Client

Paramount Commerce is a payments technology company on a mission to simplify payments. Founded in 2003, they are a leader in the space with a ‘behind the scenes’ payments processing platform that powers some of the world’s most successful consumer apps and betting websites, including gaming apps. Paramount Commerce employs more than 150+ employees across the globe.

Search Requirements

The must-have experiences required were managing content marketing, sales enablement, GTM strategies, messaging, positioning, competitive intelligence, and identifying both market and consumer behaviour trends. They were also looking for a candidate from a similar industry and had working experience within a fintech or paymentech.

The Hire

This hire has 3+ years of product marketing experience working within innovative high-growth product teams. Previously, a Product Marketing Manager at a B2B SaaS scale-up where they lead sales enablement, content management/development, customer research, post-launch analytics, competitive intelligence, new product releases, and Tier 2 GTM strategy. They had also worked across a number of product lines and industries relevant to our client’s businesses.

“I was very impressed with the caliber of candidates presented for the Sr. Product Marketing Manager role – this allowed me to make a great hire in a short amount of time.”

–– Kristi Lewis, VP Marketing, Paramount Commerce

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