Strategyzer - Martyn Bassett Associates

Successful Placement of Marketing Manager Role Helps Strategyzer Scale their Inbound Marketing.

The Search Statistics

Number of days to the first round of resumes: 7
Number of candidates considered: 6
Number of candidates interviewed: 4
Number of business days to complete the search: 35

The Search

Due to unprecedented global growth, Strategyzer required a Marketing Manager to manage inbound leads generated through various channels (workshops, conferences, social campaigns, books and PLG initiatives through self-serve channels).

The Client

Strategyzer is a global provider of innovation products and services that help organizations and their employees shift their mindset to achieve transformation and growth. Their conferences, workshops, books, apps and software products are attended or used by global brands such as SAP, 3M, Microsoft, Intel and MasterCard.

Search Requirements

The successful hire was required to have experience managing high-volume global marketing funnels and working within a PLG (product led growth) or online business model. Experience working in the professional development industry was considered an added bonus. The successful hire also needed to be able to work remotely and with other distributed team members across multiple times zones.

The Hire

The hire had nine years of employment experience, eight of which were in the corporate training and professional development industry. They were a creative communicator and presenter, capable of ideating and developing marketing materials and GTM programs that achieved desired outcomes and growth. Also bilingual and had experience working in a distributed model.

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