The Evolution of Product Operations Manager and Hiring Best Practices

The Evolution of Product Operations Manager and Hiring Best Practices

Our experience building product teams for tech startups and scaleups has shown us that there is no single path into a product management career. Successful product management leaders and individual contributors enter the profession through any number of earlier careers, whether engineering, marketing, sales, or as a subject matter expert from the industry. The same…

Decoding Product Operations with May Wong
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Decoding Product Operations with May Wong

Looking to scale product ops? We sat down with May Wong, Co-author of The Product Operations Manifesto, Organizer of ProductTO, and all-around product operations expert, to share her advice with Product Management leaders looking to build out or scale their product ops team.   Pull back the curtain to help us understand the value a…

2024 – The Year of Product Operations
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2024 – The Year of Product Operations

Is it just me, or is everyone talking about product operations lately? One contributing factor is a recent Lenny podcast with guests Melissa Perri and Dennis Tilles, where they talked about their latest book ‘Product Operations: How Successful Companies Build Better Products at Scale.’ In Lenny’s podcast interview, he pointed out that approximately half of…

Product Leadership Advice for First Time Founders
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Product Leadership Advice for First Time Founders

We asked 6 Product Leaders across the US and Canada: What do you want first time Founder or CEO to understand about experienced product leaders to ensure they make the right CPO or VP Product hire? Here is what they said: If you’ve managed to get to the point where you need a CPO you’ve likely done a whole lot right!…

Crafting a Product Team That Breathes Customer Obsession
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Crafting a Product Team That Breathes Customer Obsession

Building a customer-obsessed product team transcends robust user and product metrics – it fundamentally involves engaging in dialogue with customers! Achieving the right balance between these two elements is vital. Here’s how: 1. Define Your Customer During my tenure as a Senior PM at Amazon, where I supported external vendors in the supply chain technology…

The Three Reasons to Engage Us – Product Edition
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The Three Reasons to Engage Us – Product Edition

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…

Hiring Product Talent for a Digital Transformation
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Hiring Product Talent for a Digital Transformation

One of the most daunting yet exciting initiatives a business can undertake is a digital transformation leveraging product management principles. We’ve had the pleasure of being engaged by several organizations to recruit product talent to lead digital transformation initiatives. Recruiting on behalf of a client for such a hire requires a consultative approach across the stakeholders and…

Hiring Your First VP Product
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Hiring Your First VP Product

Congratulations – the ink is dry on your last raise, and it’s finally time to build out the ELT you’ve dreamed of; starting with a VP of Product Management. As a recruiting partner to startups and scale-ups across North America, the decision to hire a VP Product is a defining time in a Founder’s journey. This is the moment when…

Overcoming Challenges when Hiring Adtech Product Managers
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Overcoming Challenges when Hiring Adtech Product Managers

We’ve been building product teams for tech startups since 2006. Shortly after the launch of our Product Practice in 2016, we began engaging with leaders across the adtech category. Through these searches, we quickly learned that hiring adtech Product Managers was a friction-filled hiring journey for most product leaders. Here are the three common friction points that…

The #2 Reason it’s Hard to Hire DTC Product Managers
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The #2 Reason it’s Hard to Hire DTC Product Managers

We are back continuing our product management hiring series focused on the challenges many DTC brands face. This article explores the second top reason why it’s hard to hire DTC product management talent and what you can do to overcome this roadblock and get to a “hell yes” hire quickly. Today we talk about money or the…

The #1 Reason it’s Hard to Hire DTC Product Managers
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The #1 Reason it’s Hard to Hire DTC Product Managers

Today is part two of our series focused on diagnosing why it’s so hard to hire DTC product talent and what you can do to overcome the roadblocks to get to a “hell yes” hire. And the #1 reason is… many DTC brands are not “real” tech companies! Before everyone gets too excited, we know this…

Understanding Product Management at a DTC brand
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Understanding Product Management at a DTC brand

As product management Recruiters, there isn’t a product category we haven’t invested countless hours researching and recruiting. The “DTC” category of products is the most fun to recruit for – it’s also one of the most difficult. What is DTC? A DTC (Direct-to-Consumer) business is a business model where a company sells its products or…

How to Recruit Product Management Talent for Legaltech Startups
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How to Recruit Product Management Talent for Legaltech Startups

We are no strangers to building product management teams. Our first product management search was completed in 2006, and in response to the increasing global demand for product talent, we launched our product practice in 2016. Over the years we’ve recruited CPO and VP Product Management level hires from all product tech categories, including law and legaltech. Differences in Recruiting…

How Should a VC Evaluate a Product Leader?
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How Should a VC Evaluate a Product Leader?

For most tech companies, there comes a time when it’s necessary to seek outside investment. During the initial due diligence period and in any subsequent partnership, investors evaluate the leadership team as much as they evaluate the business. Evaluating a product management leader and determining whether the right person is in the seat may not come easily. The Head…