Author: Heidi Ram

Heidi is a founding member and actively involved in the North American product community. Heidi’s time is spent recruiting and representing CPO and VP-level product talent as well as engaging with business stakeholders who need industry insights to unlock hiring decisions. Heidi leads our partnerships with Queens/Smith School of Business MDPM, ProductTank Montreal and The TPMA (Toronto Product Management Association).

Fractional Hire | Leadership Insights | Product Management | Talent Acquisition

Unveiling the Distinctions: Fractional Product Manager vs. Product Consultant
ByHeidi Ram June 19, 2024June 18, 2024

In product management, distinguishing between fractional product managers and product consultants is crucial for companies seeking tailored guidance. Both roles contribute expertise but diverge in their engagement models, objectives, and scopes. Understanding these nuances is pivotal for businesses looking to leverage these roles effectively. Here’s a breakdown of the disparities between fractional product managers and…

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Product Marketing | HCM | Talent Acquisition

Mastering the Hiring Process: 5 Steps to Hiring SaaS Product Marketing Talent
ByHeidi Ram May 29, 2024May 29, 2024

The quest to find and hire a proficient SaaS Product Marketing Manager involves more than merely checking off a list of qualifications. It’s about understanding the nuanced dynamics of your HCM / employee engagement product and strategically aligning a candidate’s skills and experiences with your company’s roadmap. When looking to recruit SaaS Product Marketing…

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Product Management | HCM | Talent Acquisition

5 Important Lessons in C-Level HCM SaaS Recruiting
ByHeidi Ram May 22, 2024May 27, 2024

Our Product Practice is devoted to helping tech companies make strategic product hires, and no hire consumes a CEO’s thoughts more than the CPO. For those recruiting C-level HCM SaaS product professionals, these are the top five lessons we’ve learned: Requirements It is always wise to determine early on whether subject matter expertise is…

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Leadership Insights | HCM | Product Management | Salary Insights | Talent Acquisition | Venture Capitalist

HCM & Employee Engagement Chief Product Officer Salary Ranges
ByHeidi Ram May 15, 2024May 27, 2024

When partnering with a CEO to help them hire, one of the first questions we get asked is, “What is the current Chief Product Officer salary?” Compensation is one of the conversations we never tire of having – whether it’s with employers trying to understand how to align budgets or with candidates seeking perspective on…

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Product Management

Navigating the Product Manager Job Market: Insider Tips
ByHeidi Ram April 26, 2024February 11, 2025

Stepping into Product Management feels like everything’s always shifting and changing. This field offers a unique blend of challenges and opportunities for those keen on navigating the intricate landscape of bringing products from conception to market. A Product Manager shoulders responsibilities of crafting a compelling vision that serves as the guiding light for the product’s…

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Product Operations

The Evolution of Product Operations Manager and Hiring Best Practices
ByHeidi Ram April 17, 2024April 16, 2024

Our experience building product teams for tech startups and scaleups has shown us that there is no single path into a product management career. Successful product management leaders and individual contributors enter the profession through any number of earlier careers, whether engineering, marketing, sales, or as a subject matter expert from the industry. The same…

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Product Operations | Leadership Insights | Talent Acquisition

Decoding Product Operations with May Wong
ByHeidi Ram April 10, 2024April 10, 2024

Looking to scale product ops? We sat down with May Wong, Co-author of The Product Operations Manifesto, Organizer of ProductTO, and all-around product operations expert, to share her advice with Product Management leaders looking to build out or scale their product ops team. Pull back the curtain to help us understand the value a…

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Product Management | Leadership Insights | Talent Acquisition

2024 – The Year of Product Operations
ByHeidi Ram March 19, 2024June 10, 2024

Is it just me, or is everyone talking about product operations lately? One contributing factor is a recent Lenny podcast with guests Melissa Perri and Dennis Tilles, where they talked about their latest book ‘Product Operations: How Successful Companies Build Better Products at Scale.’ In Lenny’s podcast interview, he pointed out that approximately half of…

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Adtech

Top 5 Product Operations Interview Questions
ByHeidi Ram February 29, 2024June 11, 2024

When interviewing for product operations roles, it’s essential to cut through the fluff and focus on the core skills that matter. While this is in no way an exhaustive list, this article offers a set of questions that get to the heart of a candidate’s skills and experience, helping hiring managers better determine whether the…

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Leadership Insights | Product Management

Product Leadership Advice for First Time Founders
ByHeidi Ram October 24, 2023March 6, 2024

We asked 6 Product Leaders across the US and Canada: What do you want first time Founder or CEO to understand about experienced product leaders to ensure they make the right CPO or VP Product hire? Here is what they said: If you’ve managed to get to the point where you need a CPO you’ve likely done a whole lot right!…

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Leadership Insights | Product Management

Crafting a Product Team That Breathes Customer Obsession
ByHeidi Ram October 18, 2023March 6, 2024

Building a customer-obsessed product team transcends robust user and product metrics – it fundamentally involves engaging in dialogue with customers! Achieving the right balance between these two elements is vital. Here’s how: 1. Define Your Customer During my tenure as a Senior PM at Amazon, where I supported external vendors in the supply chain technology…

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Leadership Insights | Product Management

The Three Reasons to Engage Us – Product Edition
ByHeidi Ram October 3, 2023March 6, 2024

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…

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Leadership Insights | Product Management | Talent Acquisition

Hiring Product Talent for a Digital Transformation
ByHeidi Ram August 30, 2023March 6, 2024

One of the most daunting yet exciting initiatives a business can undertake is a digital transformation leveraging product management principles. We’ve had the pleasure of being engaged by several organizations to recruit product talent to lead digital transformation initiatives. Recruiting on behalf of a client for such a hire requires a consultative approach across the stakeholders and…

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Leadership Insights | Product Management | Talent Acquisition | Venture Capitalist

Hiring Your First VP Product
ByHeidi Ram August 1, 2023March 6, 2024

Congratulations – the ink is dry on your last raise, and it’s finally time to build out the ELT you’ve dreamed of; starting with a VP of Product Management. As a recruiting partner to startups and scale-ups across North America, the decision to hire a VP Product is a defining time in a Founder’s journey. This is the moment when…

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Adtech | Leadership Insights | Product Management | Talent Acquisition

Overcoming Challenges when Hiring Adtech Product Managers
ByHeidi Ram July 18, 2023March 6, 2024

We’ve been building product teams for tech startups since 2006. Shortly after the launch of our Product Practice in 2016, we began engaging with leaders across the adtech category. Through these searches, we quickly learned that hiring adtech Product Managers was a friction-filled hiring journey for most product leaders. Here are the three common friction points that…

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