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Blog

Stay Current with Emerging Trends in Recruiting, Careers and the Tech Industry

Boost Your Knowledge of Career and Recruiting Trends

Should Your First Marketing Hire Be a Product Marketer?

You have a product that sells when the founder is in the room. Nobody else can explain it the same[...]

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  • By Martyn Bassett
  • October 9, 2026
Director of marketing salary insights graphic for a founding marketing hire

Salary Insights: Director of Marketing

This search began offering a salary range of $150,000 to $180,000 base. Our client is a Canadian tech startup —[...]

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  • By Martyn Bassett
  • October 6, 2026

The Defense Tech Blind Spot

Every conversation about hiring in defense tech eventually gets to the same problem: Engineers. Cleared engineers. Firmware engineers. Embedded systems.[...]

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  • By Martyn Bassett
  • October 1, 2026
People leader salary insights banner reading Salary Insights, People Leaders

Salary Insights: What People Leaders Actually Earn

These numbers did not come from a salary survey. These insights came from sitting down with 45 leaders across Canada[...]

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  • By Martyn Bassett
  • September 29, 2026
Martyn Bassett Associates Salary Insights banner for Marketing Leader with defense tech marketing salary in cash background

What VP Marketing Leaders Earn in U.S. Defense Technology

I spent this summer talking to Marketing leaders across defense technology. Not taking a survey. Talking to them. One at[...]

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  • By Heidi Ram
  • September 21, 2026
Canadian SaaS companies hiring challenges shown on a map of Canada with a question mark

Why Are Canadian SaaS Companies Struggling to Hire?

Short answer: Three things are happening at once. The job posting stopped working because applying now costs a candidate nothing,[...]

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  • By Martyn Bassett
  • September 17, 2026
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