It’s almost become standard for a tech company’s compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty of tech companies may find themselves in a position where they cannot offer a cash bonus in their compensation plans. 2022 was a different time in tech – salaries are at all-time highs,…
We were recently engaged by a client to conduct a search for a Product Marketing Manager. Our client is a global paymentech startup whose product processes payments for some of the world’s most successful consumer apps. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate Product Marketing Manager who could establish…
Congratulations, you’ve sourced, evaluated, interviewed, and successfully hired your first Product Marketing Manager! What comes next? Onboarding… Planning the successful onboarding of a new hire is always time well spent. This is especially true when it comes to hiring a Product Marketing Manager. There is no other role as integrated into the team as a Product…
For many proptech Founders, the looming question as the business grows and investors get involved is, how will you know it’s time to hire a VP of Engineering? The four most commons signs include: Your product is now a business and your role has changed. You are no longer deep in the weeds on individual functions and…
Our client is a global B2B SaaS vendor whose suite of applications deliver business value to property management firms and the global REIT industry. Considered a leader in their product category, they are a champion of a larger transformation taking place in a traditional industry primed for disruption. We were engaged as part of their…
We asked both Marketing and Product Management leaders the questions they ask when interviewing product marketing talent. This is what they told us: How do you measure success? Product marketing is a critical connection point between internal product teams and externally facing commercial teams. Too often, the answer is a long list of deliverables and that the…
What was once a function of generic terms (campaigns, events, emails, and websites) is now a robust machine driven by technology, powered by strategists and growth hackers who lead us all down a path to purchase or, at the very least sign up for a little more engagement. Our experience building proptech startups, marketing teams, and the…
Long before we were the go-to search firm for building Product Management teams, we were building North American sales teams for enterprise B2B software companies. Over these last 20 years, hundreds of clients and thousands of sales candidates later, we’ve learned a thing or two about sales leaders’ motivations for change. With all this “Great Resignation” talk about money…
When we began exploring the law and legal software category, we highlighted the category distinctions, with one being geared towards B2B and the other leaning towards B2C. For any tech Founder or CEO running a B2B SaaS company, the continual process of winning new customers while reducing churn is an ongoing business objective. As a tech…
Congratulations, you’ve found a sales job you’re excited about and they are excited about you too! Before you pack up your desk you need to be sure you’re making the best decision for your future. Here are some things you should be aware of when considering your sales job offer. Get All The Information Up…
From time to time, new product categories and their acronyms emerge and become part of the mainstream language of tech. Fintech, Healthtech, and Edtech have made their mark, and now Proptech gaining more and more traction. Proptech 101 PropTech, short for “Property Technology,” refers to using tech to improve and modernize the real estate or property management…
For most tech companies, there comes a time when it’s necessary to seek outside investment. During the initial due diligence period and in any subsequent partnership, investors evaluate the leadership team as much as they evaluate the business. Evaluating a product management leader and determining whether the right person is in the seat may not come easily. The Head…
Our Product Practice started in 2016 and has expanded to include an entire team of Recruiters, Researchers, and Ops/Support to make the magic happen on the tough-to-find hires our firm is engaged to recruit for. We asked our Product Marketing Recruiters for their top three tips tech leaders need to know when it comes to recruiting and interviewing Product Marketing…
We were recently engaged by a client to conduct a search for a Senior Product Manager. The hire would better define and scale a new product opportunity, which was a working V1 in market with a select group of beta customers. Our client is a B2B SaaS company whose business is at the center of how utilities…
As Recruiters working with Founders of early-stage tech startups, we spend an extensive amount of time discussing compensation and sharing market insights about the talent our clients need to hire. Product marketing salaries, much like product management salaries, are all over the place. It varies widely and is dependent on a number of factors, including: Stage of…