In the fast-paced world of startups, the decision to bring on a Chief Product Officer (CPO) or Vice President of Product (VP Product) is a pivotal moment for Founders seeking to propel their company forward. Drawing on the wisdom of seasoned professionals, we recently reached out to product leaders across North America to gather valuable…
In the evolving landscape of tech leadership, hiring a Chief Product Officer (CPO) is considered by some to be one of the most important strategic moves to significantly impact a company’s growth trajectory. To shed light on this crucial decision-making process, we spoke with David Chiang, a Bay Area Chief Product Officer with a wealth of…
We were recently engaged by a client to conduct a search for a Senior Product Manager. We conducted a highly targeted search across North America, focusing on Product Managers considered subject matter experts in renewable energy or sustainability, experience with B2B SaaS, and a track record of successfully delivering outcomes. Our client interviewed 9 candidates: The…
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…
As part of our Product Management Practice efforts, we invest a tremendous amount of time engaging with Founders and hiring stakeholders to understand the needs and goals of the product team they are trying to build. Every hiring stakeholder believes they can attract the talent they want. We’ve known this to be consistently true across every product category…
Identifying opportunities for new products or enhancing existing ones is a crucial aspect of product management, known as product discovery. Product discovery aims to gather insights and data to help Product Managers make informed decisions on which features and functionalities to build for the product roadmap. In 2022, our product practice was frequently sought after to recruit product…
We were recently engaged by a client to conduct a search for a Product Design Lead. Our client is an early-stage B2C proptech company with ambitious growth goals and the funding to support their next level of growth. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate designer who could establish…
Our business has helped build tech startups and scaleups across North America for over 20 years. Our clients are often big-eyed entrepreneurs who offer no shortage of enthusiasm for their businesses, products and dreams. One of the issues we’ve seen Founders and leaders encounter when hiring is the peculiar problem of candidate apathy. What is it? How to identify…
Our client built an intelligent automation and process management software. This softwares transforms the way their customers collect data and allows users to have more control, efficiency and better understanding of the content entering their organization. We conducted a targeted search on their behalf, seeking a hunter able to identify net new logos and bring…
It’s almost become standard for a tech company’s compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty of tech companies may find themselves in a position where they cannot offer a cash bonus in their compensation plans. 2022 was a different time in tech – salaries are at all-time highs,…
We were recently engaged by a client to conduct a search for a Product Marketing Manager. Our client is a global paymentech startup whose product processes payments for some of the world’s most successful consumer apps. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate Product Marketing Manager who could establish…
Our client is a global B2B SaaS vendor whose suite of applications deliver business value to property management firms and the global REIT industry. Considered a leader in their product category, they are a champion of a larger transformation taking place in a traditional industry primed for disruption. We were engaged as part of their…
We asked both Marketing and Product Management leaders the questions they ask when interviewing product marketing talent. This is what they told us: How do you measure success? Product marketing is a critical connection point between internal product teams and externally facing commercial teams. Too often, the answer is a long list of deliverables and that the…
What was once a function of generic terms (campaigns, events, emails, and websites) is now a robust machine driven by technology, powered by strategists and growth hackers who lead us all down a path to purchase or, at the very least sign up for a little more engagement. Our experience building proptech startups, marketing teams, and the…