We asked both Marketing and Product Management leaders the questions they ask when interviewing product marketing talent. This is what they told us: How do you measure success? Product marketing is a critical connection point between internal product teams and externally facing commercial teams. Too often, the answer is a long list of deliverables and that the…
What was once a function of generic terms (campaigns, events, emails, and websites) is now a robust machine driven by technology, powered by strategists and growth hackers who lead us all down a path to purchase or, at the very least sign up for a little more engagement. Our experience building proptech startups, marketing teams, and the…
Long before we were the go-to search firm for building Product Management teams, we were building North American sales teams for enterprise B2B software companies. Over these last 20 years, hundreds of clients and thousands of sales candidates later, we’ve learned a thing or two about sales leaders’ motivations for change. With all this “Great Resignation” talk about money…
For most tech companies, there comes a time when it’s necessary to seek outside investment. During the initial due diligence period and in any subsequent partnership, investors evaluate the leadership team as much as they evaluate the business. Evaluating a product management leader and determining whether the right person is in the seat may not come easily. The Head…
Our Product Practice started in 2016 and has expanded to include an entire team of Recruiters, Researchers, and Ops/Support to make the magic happen on the tough-to-find hires our firm is engaged to recruit for. We asked our Product Marketing Recruiters for their top three tips tech leaders need to know when it comes to recruiting and interviewing Product Marketing…
We were recently engaged by a client to conduct a search for a Senior Product Manager. The hire would better define and scale a new product opportunity, which was a working V1 in market with a select group of beta customers. Our client is a B2B SaaS company whose business is at the center of how utilities…
As Recruiters working with Founders of early-stage tech startups, we spend an extensive amount of time discussing compensation and sharing market insights about the talent our clients need to hire. Product marketing salaries, much like product management salaries, are all over the place. It varies widely and is dependent on a number of factors, including: Stage of…
If you’re asking the question, it’s time. The right time to add product marketing to a tech company can vary depending on several factors such as the company’s growth stage, product complexity, and product commercialization. As product marketing recruiting experts, we’ve seen Founders at every stage of business hire and build out their product marketing teams…
Leadership Advice from a 5x Leader, Startup Advisor & Board Member You’ve landed your next, or your first, leadership role and are inheriting your predecessor’s team. Even if this is your millionth rodeo, there will be some nerves and challenging lessons ahead. On top of not knowing what to fully expect, you were most likely…
One of the product categories that doesn’t get a lot of visibility is the somewhat mysterious cross-section of law and tech disrupting the legal industry. Today, we begin a four-part series covering best practices for Founders and CEOs of Lawtech and Legaltech startups when it comes to hiring product management, marketing, and sales talent. For anyone unfamiliar with this…
We were recently engaged by a client to conduct a search for a Product Director. Our client is a startup success story – starting as a bootstrapped B2B SaaS business, and over the last decade, growing into a cash flow positive, profitable business with over 300+ employees. We conducted a targeted search on their behalf,…
As a recruiting firm focused on early-stage startups, the hiring priorities of the Founders we meet typically follow this line: engineering > product > sales leadership > marketing And those early marketing hires are often demand generation focused marketers or growth marketers. Over time, as the business grows and the product management function matures, leaders begin to…
Starting a business is no easy feat, but it can even be harder to keep afloat when mistakes are made in the hiring process. Hiring is one of the most critical steps for any startup, and the decisions made during this stage can have a major impact on the company’s success. As a successful Toronto-based recruiting…
We were recently engaged by a client to conduct a search for a Senior Marketing Manager. Our client is a B2B cleantech startup with a platform that allows businesses to operate more sustainably by leveraging data. We conducted a targeted search on their behalf, seeking an experienced marketer who could come in and build the…
Economic conditions across tech and the financial markets often shape a candidate’s job search conditions. When economies are strong, it’s common to hear candidates express interest in working for startups. These are the times when you’ll see more candidates taking a gamble on employers who are seed funded or haven’t yet found product market fit. When…
What Venture backed Companies Are Actually Paying for Product Roles in 2026 | 8th July - 12pm EST