If you’re asking the question, it’s time. The right time to add product marketing to a tech company can vary depending on several factors such as the company’s growth stage, product complexity, and product commercialization. As product marketing recruiting experts, we’ve seen Founders at every stage of business hire and build out their product marketing teams…
Leadership Advice from a 5x Leader, Startup Advisor & Board Member You’ve landed your next, or your first, leadership role and are inheriting your predecessor’s team. Even if this is your millionth rodeo, there will be some nerves and challenging lessons ahead. On top of not knowing what to fully expect, you were most likely…
One of the product categories that doesn’t get a lot of visibility is the somewhat mysterious cross-section of law and tech disrupting the legal industry. Today, we begin a four-part series covering best practices for Founders and CEOs of Lawtech and Legaltech startups when it comes to hiring product management, marketing, and sales talent. For anyone unfamiliar with this…
We were recently engaged by a client to conduct a search for a Product Director. Our client is a startup success story – starting as a bootstrapped B2B SaaS business, and over the last decade, growing into a cash flow positive, profitable business with over 300+ employees. We conducted a targeted search on their behalf,…
As a recruiting firm focused on early-stage startups, the hiring priorities of the Founders we meet typically follow this line: engineering > product > sales leadership > marketing And those early marketing hires are often demand generation focused marketers or growth marketers. Over time, as the business grows and the product management function matures, leaders begin to…
Starting a business is no easy feat, but it can even be harder to keep afloat when mistakes are made in the hiring process. Hiring is one of the most critical steps for any startup, and the decisions made during this stage can have a major impact on the company’s success. As a successful Toronto-based recruiting…
We were recently engaged by a client to conduct a search for a Senior Marketing Manager. Our client is a B2B cleantech startup with a platform that allows businesses to operate more sustainably by leveraging data. We conducted a targeted search on their behalf, seeking an experienced marketer who could come in and build the…
Economic conditions across tech and the financial markets often shape a candidate’s job search conditions. When economies are strong, it’s common to hear candidates express interest in working for startups. These are the times when you’ll see more candidates taking a gamble on employers who are seed funded or haven’t yet found product market fit. When…
Our client is a programmatic SaaS scaleup whose main B2B platform helps companies run outbound campaigns more efficiently. They were in the process of expanding their product suite and were looking for a senior-level Product Development leader to help drive this growth. This hire would be tasked with scaling the engineering team as well as developing new…
We were recently engaged by a client to conduct a search for a US-based Vice President, Product Management. The mission of this hire was to see the business through its next phase of growth. This next phase included delivering on net-new products as well as the mandate to mature and optimize the product org to…
As a marketing leader, you know how important it is to continually market your product to your ICPs. The same goes for you and potential career opportunities by having an up-to-date and targeted resume. If you haven’t reworked your resume in a while it can be difficult to remember where to start. While many of the principles remain the same there…
So you’re a fintech startup that just secured its Series A round, congratulations! It’s time to build a marketing function. For many venture-backed startups, building a marketing team is not the first thing a Founder plans, but some Founders do, and we’ve worked with plenty of them! Why build a marketing team so early on? Why after Series A? Shouldn’t…
Tell me about yourself – the classic interview opener. While it’s not a bad question, it doesn’t really set the tone or lead to a fruitful interview either. If you’ve ever left an interview thinking, I like them, but can they genuinely handle the responsibilities of this position? It’s often caused by asking ineffective questions….
We asked our team, what other roles does a Recruiter play besides the obvious? Here are their light-hearted answers and the top 8 roles Recruiters play in the journey of a search and a hire. 1) Detective At the core of the role, a Recruiter is a detective who sets out to source and identify a specific…
We were recently engaged by a client to conduct a search for a Principal Product Manager. The mission of this hire was to bring a strategic lens to the product management organization and put enterprise customers at the center of the discovery phase. Typical of most companies whose solution is a security (SecOps / DevOps) product,…