The role of a Vice President of Product Marketing holds an increasingly pivotal position for many scaling tech brands. As a hiring partner to many CEOs of scale ups, we’ve seen the increase in investment in product marketing and the subsequent increase of VP Product Marketing hires. To delve deeper into the significance of this…
The journey into product can come through many different pathways. In this exclusive interview, we delve into the transformative journey of Michael Chadwick, a Montreal-based Product Leader, whose career began in copywriting and marketing, only to take an unexpected turn toward the dynamic world of Product Management. We explore the defining moments, challenges faced, and the…
In the fast-paced world of startups, the decision to bring on a Chief Product Officer (CPO) or Vice President of Product (VP Product) is a pivotal moment for Founders seeking to propel their company forward. Drawing on the wisdom of seasoned professionals, we recently reached out to product leaders across North America to gather valuable…
In the evolving landscape of tech leadership, hiring a Chief Product Officer (CPO) is considered by some to be one of the most important strategic moves to significantly impact a company’s growth trajectory. To shed light on this crucial decision-making process, we spoke with David Chiang, a Bay Area Chief Product Officer with a wealth of…
Looking to build out product marketing but wondering which level of product marketing candidate would be best suited? We’ve got you covered: First Product Marketing Manager This persona of Product Marketing Manager is an individual and a ‘generalist’ of the function. They thrive in bringing order to the chaos of product launches. Often early in their…
We were recently engaged by a client to conduct a search for a Senior Product Manager. We conducted a highly targeted search across North America, focusing on Product Managers considered subject matter experts in renewable energy or sustainability, experience with B2B SaaS, and a track record of successfully delivering outcomes. Our client interviewed 9 candidates: The…
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…
As part of our Product Management Practice efforts, we invest a tremendous amount of time engaging with Founders and hiring stakeholders to understand the needs and goals of the product team they are trying to build. Every hiring stakeholder believes they can attract the talent they want. We’ve known this to be consistently true across every product category…
Identifying opportunities for new products or enhancing existing ones is a crucial aspect of product management, known as product discovery. Product discovery aims to gather insights and data to help Product Managers make informed decisions on which features and functionalities to build for the product roadmap. In 2022, our product practice was frequently sought after to recruit product…
We were recently engaged by a client to conduct a search for a Product Design Lead. Our client is an early-stage B2C proptech company with ambitious growth goals and the funding to support their next level of growth. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate designer who could establish…
Our business has helped build tech startups and scaleups across North America for over 20 years. Our clients are often big-eyed entrepreneurs who offer no shortage of enthusiasm for their businesses, products and dreams. One of the issues we’ve seen Founders and leaders encounter when hiring is the peculiar problem of candidate apathy. What is it? How to identify…
Our client built an intelligent automation and process management software. This softwares transforms the way their customers collect data and allows users to have more control, efficiency and better understanding of the content entering their organization. We conducted a targeted search on their behalf, seeking a hunter able to identify net new logos and bring…
It’s almost become standard for a tech company’s compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty of tech companies may find themselves in a position where they cannot offer a cash bonus in their compensation plans. 2022 was a different time in tech – salaries are at all-time highs,…
We were recently engaged by a client to conduct a search for a Product Marketing Manager. Our client is a global paymentech startup whose product processes payments for some of the world’s most successful consumer apps. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate Product Marketing Manager who could establish…