Author: Lauren Durfy

Career Advice | Leadership Insights | Product Marketing | Salary Insights | Sales | Series A | Talent Acquisition

Salary Insights – Senior Product Marketing Manager
ByLauren Durfy February 6, 2024April 17, 2024

This venture-backed B2B SaaS startup, with a $100M ARR and 300 employees, had ambitious 2024 plans. To help facilitate this growth, they needed to hire a Senior Product Marketing Manager to lead product marketing for their new product. This role was focused on owning the entire messaging and positioning strategy, as well as all new feature releases….

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Career Advice | Leadership Insights | Marketing | Salary Insights

Salary Insights – Content Marketing Manager
ByLauren Durfy January 31, 2024September 9, 2024

We were recently engaged by a client to conduct a search for a Content Marketing Manager. Our client is a B2B data communication solutions provider. Our client interviewed 4 candidates: The Conversion Queen – $83K Base 6 years of experience in B2B and B2B2C content marketing Built the content manager function from ground up and created processes…

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Career Advice | Leadership Insights | Product Management | Salary Insights

Salary Insights – Director Product Management
ByLauren Durfy January 30, 2024April 18, 2024

We were recently engaged to conduct a search for a Director Product Management. Our client is a privately-held global enterprise service provider with almost 2,000 employees and $1.5B in revenue. This product hire would be instrumental in the brand’s digital transformation and modernize how they delivered value and frictionless experiences to their clients. Our client…

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Salary Insights | Career Advice | Leadership Insights | Product Management

Salary Insights – Senior Product Manager
ByLauren Durfy January 30, 2024April 17, 2024

We were recently engaged by a client to conduct a search for a Senior Product Manager. Our client, a privately held property management company with revenues in the mid-seven figures, was undergoing a major digital transformation and was looking for their first product leader to usher in this major initiative. We conducted a targeted search…

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Leadership Insights | Product Marketing | Talent Acquisition

Product Leader Amit Kumar’s Product Marketing Hiring Advice for CEOs
ByLauren Durfy January 17, 2024April 18, 2024

The role of a Vice President of Product Marketing holds an increasingly pivotal position for many scaling tech brands. As a hiring partner to many CEOs of scale ups, we’ve seen the increase in investment in product marketing and the subsequent increase of VP Product Marketing hires. To delve deeper into the significance of this…

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Career Advice | Interview | Leadership Insights | Product Management | Talent Acquisition

The Journey Into Product: Interview with Product Leader Michael Chadwick
ByLauren Durfy November 29, 2023March 7, 2024

The journey into product can come through many different pathways. In this exclusive interview, we delve into the transformative journey of Michael Chadwick, a Montreal-based Product Leader, whose career began in copywriting and marketing, only to take an unexpected turn toward the dynamic world of Product Management. We explore the defining moments, challenges faced, and the…

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Leadership Insights | Product Management | Talent Acquisition

Navigating the Hiring Journey: Expert Advice for Founders Hiring a Head of Product
ByLauren Durfy November 22, 2023March 7, 2024

In the fast-paced world of startups, the decision to bring on a Chief Product Officer (CPO) or Vice President of Product (VP Product) is a pivotal moment for Founders seeking to propel their company forward. Drawing on the wisdom of seasoned professionals, we recently reached out to product leaders across North America to gather valuable…

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Leadership Insights | Product Management | Talent Acquisition

Advice from CPO David Chiang for CEOs Looking to Hire a CPO
ByLauren Durfy November 15, 2023March 7, 2024

In the evolving landscape of tech leadership, hiring a Chief Product Officer (CPO) is considered by some to be one of the most important strategic moves to significantly impact a company’s growth trajectory. To shed light on this crucial decision-making process, we spoke with David Chiang, a Bay Area Chief Product Officer with a wealth of…

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Leadership Insights | Product Marketing | Talent Acquisition

What Type of Product Marketing Manager Do You Need?
ByLauren Durfy October 17, 2023March 6, 2024

Looking to build out product marketing but wondering which level of product marketing candidate would be best suited? We’ve got you covered: First Product Marketing Manager This persona of Product Marketing Manager is an individual and a ‘generalist’ of the function. They thrive in bringing order to the chaos of product launches. Often early in their…

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Career Advice | Cleantech | Leadership Insights | Product Management | Salary Insights

Salary Insights – Sr Product Manager
ByLauren Durfy October 4, 2023March 6, 2024

We were recently engaged by a client to conduct a search for a Senior Product Manager. We conducted a highly targeted search across North America, focusing on Product Managers considered subject matter experts in renewable energy or sustainability, experience with B2B SaaS, and a track record of successfully delivering outcomes. Our client interviewed 9 candidates: The…

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Design | Leadership Insights

The Three Reasons to Engage Us – Design Edition
ByLauren Durfy September 27, 2023March 6, 2024

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…

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Leadership Insights | Marketing

The Three Reasons to Engage Us – Marketing Edition
ByLauren Durfy September 26, 2023March 6, 2024

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, offering referral bonuses to staff, or posting a job on a website. Often, companies are built through the work done by search firms. Martyn Bassett Associates provides engaged search services to startups and scale-ups…

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Adtech | Leadership Insights | Product Management | Talent Acquisition

Why Does Hiring Go Wrong?
ByLauren Durfy September 19, 2023March 6, 2024

As part of our Product Management Practice efforts, we invest a tremendous amount of time engaging with Founders and hiring stakeholders to understand the needs and goals of the product team they are trying to build. Every hiring stakeholder believes they can attract the talent they want. We’ve known this to be consistently true across every product category…

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Leadership Insights | Product Management | Talent Acquisition

Building Your Product Team: Hiring for Product Discovery
ByLauren Durfy September 5, 2023March 6, 2024

Identifying opportunities for new products or enhancing existing ones is a crucial aspect of product management, known as product discovery. Product discovery aims to gather insights and data to help Product Managers make informed decisions on which features and functionalities to build for the product roadmap. In 2022, our product practice was frequently sought after to recruit product…

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Career Advice | Design | Leadership Insights | Proptech | Salary Insights

Salary Insights – Product Design Lead
ByLauren Durfy September 5, 2023March 6, 2024

We were recently engaged by a client to conduct a search for a Product Design Lead. Our client is an early-stage B2C proptech company with ambitious growth goals and the funding to support their next level of growth. We conducted a targeted search on their behalf, seeking a strategic, tactical, and passionate designer who could establish…

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